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浅谈对市场营销中4P的认知
作者姓名:潘婷
作者单位:江西财经大学330013
摘    要:《市场营销概述与见解》是作者在2018 年上半学期的市场营销课程中对于市场营销这 门课程的理解和认识,包括了对各种营销概念的思考和总结。对于市场营销的各个方面进行学 习后有了一定的认识和了解,通过对市场营销学的学习,掌握了经济市场一定的规律,有利于在 今后经济活动的学习中提高经济意识。学习市场营销后的见解,是市场经济学习的敲门砖,意 义重大。

关 键 词:营销战略  STP  4P  定位

On the Cognition of 4P in Marketing
Authors:Pan Ting
Affiliation:Jiangxi University of Finance and Economics 330013
Abstract:"Marketing Overview and Insights" is the author's understanding understanding of the mar? keting course in the marketing course of the first semester of 2018, including the thinking and summary of various marketing concepts. After learning about all aspects of marketing, I have a certain under? standing and understanding. Through the study of marketing, I have mastered certain laws of the eco? nomic market, which is conducive to raising economic awareness in the future study of economic activi? ties. Learning the insights after marketing is a stepping stone to the learning of the market economy, which is of great significance.
Keywords:marketing strategy  STP  4P  positioning
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