| 陕西省周至县猕猴桃营销推广策略 |
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| 引用本文： | 王粉萍.陕西省周至县猕猴桃营销推广策略[J].农业工程,2018,8(7):137-139. |
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| 作者姓名： | 王粉萍 |
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| 作者单位： | 陕西工业职业技术学院，陕西 咸阳712000 |
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| 摘 要： | 通过分析陕西省周至县猕猴桃产业发展存在的问题，找出了周至县猕猴桃产业发展的新路子，提出了周至县猕猴桃在对外宣传、产品质量提升、产品包装多样化及销售渠道拓展等方面的对策方法，可为周至县猕猴桃产业发展提供理论参考。
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| 关 键 词： | 推广 策略 包装多样化 产业树 双向模式 |
Marketing and Promotion Strategies of Kiwifruit in Zhouzhi County，Shaanxi Province |
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| WANG Fenping.Marketing and Promotion Strategies of Kiwifruit in Zhouzhi County，Shaanxi Province[J].Agricultural Engineering,2018,8(7):137-139. |
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| Authors: | WANG Fenping |
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| Abstract: | Through analysis of problems in development of kiwifruit industry in Zhouzhi county，Shaanxi province，a new development way of kiwifruit industry in Zhouzhi county was found out，some new promotion strategies in external publicity，product quality improvement，product packaging diversification，sales channels and other aspects were put forward，that could provide theoretical reference for development of kiwifruit industry in Zhouzhi county. |
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