| “直播带货”形势下农村电商发展现状分析与展望 |
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| 作者姓名： | 朱宣怡 |
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| 作者单位： | 江西财经大学工商管理学院 江西,南昌 330013 |
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| 摘 要： | 农村电商近几年发展火热，随着直播在各大短视频平台的兴起，“直播带货”形势下的农村电
商也逐渐出现在了人们的视野。本文以直播带货为视角，分析农村电商发展的优势以及发展瓶颈，根
据实际状况提出健全物流网络、规范市场制度、拓展海外市场的发展建议。
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| 关 键 词： | 直播 农村电商 市场制度 物流网络 |
Analysis and Prospect of the Development of Rural E-Commerce under
the Situation of "Live Delivery with Goods" |
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| Authors: | ZHU Xuanyi |
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| Affiliation: | School of Business Administration, Jiangxi University of Finance and Economics |
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| Abstract: | The development of rural e-commerce in recent years is hot, with the rise of live broadcast in var?
ious short video platforms, the situation of "live broadcast with goods" rural e-commerce has gradually ap?
peared in people's vision. This paper analyzes the advantages and bottlenecks of rural e-commerce develop?
ment from the perspective of live broadcast with goods, and puts forward some suggestions for improving lo?
gistics network, standardizing market system and expanding overseas market according to the actual situation. |
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| Keywords: | live broadcast rural e-commerce market system logistics network |
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