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1.
This paper examined consumers’ experiences in and preferences for plant-based meat (PBM) food and their respective correlates, based on data from an online survey of 579 consumers in four major cities in China in early 2021. We first described consumers’ experiences in consuming and purchasing PBM food and their correlates, and then analyzed consumer preferences using hypothetical choice experiment. The experiment offered consumers various options to purchase burgers made from PBM or animal-based meat (ABM), combined with different countries of origin (COO), taste labels, and prices. Our data showed that respondents hold overall positive attitudes toward PBM food; 85 and 82% of respondents reported experience in eating and purchasing PBM food, respectively. More than half of them ate PBM food because they wanted to try new food (58%), or were interested in healthy food (56%). Income, religion, and dietary restrictions were significantly correlated with consumers’ experiences in PBM food consumption. Results from the Random Parameter Logit Model based on the hypothetical choice experiment data showed that 79% of respondents chose PBM burgers and were willing to pay an average of 88 CNY for a PBM burger. We also found that 99.8 and 83% of respondents are willing to buy burgers made in China and those with a taste label, with a willingness to pay (WTP) of 208 and 120 CNY, respectively. The heterogeneity test revealed that females and those with at least a bachelor’s degree, higher income, religious beliefs, and dietary restrictions are more likely to buy PBM burgers than their counterparts.  相似文献   

2.
This paper examines the media coverage of the 2013 London cultured meat tasting event, particularly in the United States, Canada, and the United Kingdom. Using major news outlets, prominent magazines covering food and science issues, and advocacy websites concerning meat consumption, the paper characterizes the overall emphases of the coverage, the tenor of the coverage, and compares the media portrayal of the important issues to the demographic and psychological realities of the actual consumer market into which cultured meat will compete. In particular, the paper argues that Western media gives a distorted picture of what obstacles are in the path of cultured meat acceptance, especially by overemphasizing and overrepresenting the importance of the reception of cultured meat among vegetarians. Promoters of cultured meat should recognize the skewed impression that this media coverage provides and pay attention to the demographic data that suggests strict vegetarians are a demographically negligible group. Resources for promoting cultured meat should focus on the empirical demographics of the consumer market and the empirical psychology of mainstream consumers.  相似文献   

3.
This paper focuses on the environmental and ethical attributes of food products and their production processes. These two aspects have been recently recognized and are becoming increasingly important in terms of signaling and of consumer perception. There are two relevant thematic domains: environmental and social. Within each domain there are two movements. Hence the paper first presents the four movements that have brought to the fore new aspects of food product quality, to wit: (1) aspects of environmental ethics (organic agriculture and integrated agriculture), and (2) social ethics (fair trade and ethical trade). Next, it describes how the actors in the movements (producers, retailers, NGOs, and governments) are organized and how consumers perceive each of the movements. From the perspective of the actors in the movements themselves, the movements are grouped into two “actors’ philosophies.” The first is a “radical” philosophy (the organic production and fair trade movements that arose in radical opposition to conventional agriculture or unfair trade relations), and the second is a “reformist” philosophy (the integrated agriculture and ethical trade movements that arose as efforts to modify but not radically change conventional agriculture). From the point of view of consumers, the classification of the movements is based on perceptions of the “domain” of the movements. That is, consumers tend to perceive the organic production movement and the integrated agricultural movement as a single group because they both deal with the environment. By contrast, consumers tend to group the fair trade movement and the ethical trade movement together because they both deal essentially with social ethics. Recently, key players such as large retailers and agribusinesses have adopted as part of their overall quality assurance programs both environmental and ethical attributes. Their involvement in and adoption of the goals of the movements have, however, generated tensions and conflicts. This is particularly true within the radical movements, because of concerns of cooptation. Finally, the paper identifies challenges faced by those promoting food products with environmental and social/ethical attributes as they attempt to communicate coherent signals to consumers at this crucial moment in the emergence of a mass market for these products. Jean -Marie Codron is a Senior Researcher at INRA and co-director of MOISA, a public joint research laboratory involved in the social sciences. His research interests focus on three main lines of research: economics of contracts, economics of the firm, and economics of market institutions, with applications to “complex” food sectors, where product quality is difficult to measure and/or to signal to the consumer. Lucie Sirieix is Professor of Marketing and Consumer Behaviour at SupAgro Montpellier, France, a national higher education establishment under the Ministry of Agriculture, Fisheries and Food. Within the MOISA research unit, her main research topics are variety seeking, risk and trust, environmental and ethical consumer concerns, and sustainable consumption. Her specific research areas include organic products, fair trade, and regional products. Thomas Reardon is Professor of Agricultural Economics at Michigan State University. His work focuses on globalization, consolidation in the retail and processing sectors, and their effects on agrifood systems and trade as well as on the economics of private quality and safety standards.  相似文献   

4.
There has been widespread academic and popular debate about the transformative potential of consumption choices, particularly food shopping. While popular food media is optimistic about “shopping for change,” food scholars are more critical, drawing attention to fetishist approaches to “local” or “organic,” and suggesting the need for reflexive engagement with food politics. We argue that reflexivity is central to understanding the potential and limitations of consumer-focused food politics, but argue that this concept is often relatively unspecified. The first objective of this paper is to operationalize reflexivity and advance understanding of reflexivity as an important tool for understanding the lived experience of food shopping. Our second objective is to explore the range of reflexivity observed in a mainstream “shopping for change” market sector. To do this, we draw from in-depth interviews with shoppers at Whole Foods Market (WFM)—a retail venue with the stated goal of making consumers “feel good about where [they] shop.” This group is chosen because of our interest in investigating the reflexivity of consumer engagement with the corporatized arm of ethical consumption—a realm of concern to food scholars as alternative agricultural initiatives are absorbed (both materially and symbolically) into corporate institutions. Our analysis suggests that shopping at venues like WFM is primarily motivated by traditional consumer pleasures, even for politicized consumers, a finding that poses serious limitations for a consumer-regulated food system.  相似文献   

5.
Albania is facing serious problems with the national food safety control system in terms of legislation, control and enforcement. The objective of this paper is to analyse consumer perceptions about safety of small ruminant meat in Tirana, in a context of weak enforcement of the food safety system. Applying two-step clustering analyses, consumers were classified in four socio-demographic clusters, and it was found that the cluster composed of female consumers with lower education and income levels, and the two clusters composed of male consumers perceive consumed meat as safe. Consumers in the cluster composed of females with university education and higher income are, on average, more concerned with current meat safety measures and tend to place more trust in the veterinarian stamp on meat carcasses rather than in local butchers.  相似文献   

6.
Research indicates that consumers are particularly concerned about the safety of meat. More highly processed meat is perceived as more unsafe than fresh or natural meats, i.e., consumers trust processed meat less. This paper studies the relationship between perceived trust and day-to-day purchase behavior for meat, giving special attention to the degree of meat processing. Controlling for trust in food chain actors and demographic and socio-economic variables, actual meat purchases of Canadian households are linked to answers from a commissioned food attitudes survey completed by the same households. Expenditures for processed and total meat (but not for fresh meat) are significantly different by three levels of trust in the food industry. Consumer with the lowest trust levels consume less (especially of processed meat) compared to those with higher trust levels. However, in a multivariate setting, trust shows no effect on fresh or processed meat purchases with or without demographic and socio-economic control variables, suggesting that the impact of trust on meat purchases is only small. However, the low trusting consumer segment could potentially be a target for marketing strategies focused on reputation and quality to increase sales in this particular group.  相似文献   

7.
With “consumer demand” credited with driving major changes in the food industry related to food quality, safety, environmental, and social concerns, the contemporary politics of food has become characterized by a variety of attempts to redefine food consumption as an expression of citizenship that speaks of collective rights and responsibilities. Neoliberal political orthodoxy constructs such citizenship in terms of the ability of individuals to monitor and regulate their own behavior as entrepreneurs and as consumers. By contrast, many proponents of alternative food networks promote the idea that food citizenship is expressed through participation in social arrangements based on solidarity and coordinated action rather than on contractual and commoditized relationships between so-called “producers” and “consumers.” This paper thus focuses its analysis on the strategies used to mobilize people as consumers of particular products and the ways, in turn, in which people use their consumption choices as expressions of social agency or citizenship. In particular, the paper examines how the marketing, pricing, and distribution of foods interact with food standards to enable and constrain specific expressions of food citizenship. It is argued that narrow and stereotypical constructions of the “ethical consumer” help to limit the access of particular people and environmental values, such as biodiversity, to the ethical marketplace.
Stewart LockieEmail:
Stewart Lockie   is Associate Professor of Rural and Environmental Sociology at Central Queensland University. He is co-author of Going organic: Mobilizing networks for environmentally responsible food production (CAB International, 2006).  相似文献   

8.
In 2007 new meat inspection regulations standardizing meat production throughout the Province of British Columbia (BC), Canada came into effect moving food for local consumption closer to continentally harmonized production standards. Critics argue that the economic viability of small-scale livestock farmers is threatened. Small-scale women farmers are central to the creation of alternative local agri-food networks in BC. Using gender as an analytically enabling tool this paper argues that public food-safety regulation can create the conditions for the dominance of private agri-food governance. The discursive creation of a feminized privileged consumer legitimates much non-democratic agri-food governance. The paper argues that more just and ecologically sustainable futures require a ‘gender troubling’ of agri-food governance in which the privileged identity of the food consumer is reconstructed as global citizen in the context of the food sovereignty of the farmers who produce their food.  相似文献   

9.
In many countries consumers have shown an increasing interest to the way in which food products are being produced. This study investigates Chinese consumers’ attitudes towards different pig production systems by means of a conjoint analysis. While there has been a range of studies on Western consumers’ attitudes to various forms of food production, little is known about the level of Chinese consumers’ attitudes. A cross-sectional survey was carried out with 472 participants in 6 Chinese cities. Results indicate that Chinese consumers prefer industrial pig production systems, where traditional pig breeds are raised, over large-scale and small family farms. Farms with maximum attention to food safety, which furthermore can provide lean meat with consistent quality, are also preferred. Imported pig breeds and tasty but variable meat were rejected. A 3-cluster solution found that consumers from cluster 1 focus almost exclusively on the food safety aspect (food safety focused). Consumers from cluster 2 (indifferent) show weak overall attitudes to pig production systems in general. Cluster 3 (industrial production oriented) stands out by being very positive about industrial, large-size farms and consistent quality. From a Chinese consumer’s perspective, the industrial approach seems to represent values such as achievement and evolution, as well as quality and safety, since pig production is moving away from low-cost, low-quality, and low-safety family-scale systems. A complex set of rural and environmental development, quality aspects, and food safety measures are challenges that must be met by the stakeholders of pig production systems in China.  相似文献   

10.
我国农业资源严重短缺,但食物分配不均与超重肥胖问题却日益严峻,不仅困扰人口健康,而且导致食物与资源严重浪费,从食物需求管理视角研究引导居民合理热量摄入对于人口健康和农业资源节约具有重要意义。基于需求理论,拓展并构建纳入膳食知识禀赋的居民体重管理决策理论模型,利用中国健康与营养调查(CHNS)数据,分析收入增长与膳食知识对超重个体热量摄入的影响,探讨两者影响超重个体热量摄入的作用机制。结果表明,膳食知识增加能有效减少超重个体热量摄入,主要通过减少谷物类食物摄入量,实现食物摄入量减少和热量摄入量下降。收入增长对超重个体热量摄入无显著影响。收入增长的直接效应提高了食物消费总量;收入增长引起的食物结构升级减少了谷物食物和油脂摄入,增加了蔬菜水果和肉蛋奶类食物摄入;谷物类食物和油脂摄入减少引起的热量下降很大程度上抵消了肉蛋奶食物摄入增加引起的热量增加。这一结果对热量摄入无收入弹性提供了一般性的解释。因此,政府相关部门有必要对超重人群给予膳食指导,并采取相关干预政策增加超重居民膳食知识,调整不健康的饮食行为,增加体育锻炼。  相似文献   

11.
[目的]分析赣州市茶制品市场的消费者行为,并提出营销对策,为该地区茶产业的结构调整及升级转型提供理论依据.[方法]基于计划行为理论(Theory of planned behavior,TPB)分析消费者行为影响因素,通过问卷调查得到赣州茶制品消费者相关数据,运用回归模型对消费者的消费意愿、消费行为及其相关性进行实证分析.[结果]消费意愿和消费行为受消费者人口统计学特征、消费动机、茶制品认知、产品要素、参照群体、企业营销等因素不同程度的影响;消费意愿与消费行为存在极显著正相关(P<0.01).TPB模型对赣州消费者茶制品消费行为具有很好的解释力.[建议]组合多种营销方式,提升市场扩散效果;打造企业形象名片,提升企业内在竞争力;普及茶制品知识,提高消费者认知;完善茶制品信息,提高消费者认可度;畅通有效信息渠道,赢得消费者口碑;购买渠道多样化,培育"互联网+".  相似文献   

12.
Reconnection between producers and consumers is often presented as an integral part of the local food narrative. However, questions can arise as to whether local food producers and their food purchasers align in mindset and the value proposition that underpins their involvement. This paper draws on interview data collected from producers and consumers participating in direct-sell meat operations to explore so-called value propositions between these two actors in local food initiatives (LFIs) in Southwestern Ontario, Canada. We suggest that because producers and consumers value their participation and associated ‘reconnection’ for different reasons and experience practical limitations in satisfying diverse expectations, the ‘reconnection’ metaphor is complex and contingent—especially at the level of the individual. The findings suggest that new roles, realities and beliefs for each party in regard to marketing, customer relations, distribution, and (in)convenience might predispose participants to be in favor of other arrangements (without direct contact) if they became more readily available and were capable of guaranteeing both profitability for the producer and healthy foods for the consumer.  相似文献   

13.
陈慧娟  张兆同 《安徽农业科学》2012,(27):13641-13643,13647
对盐城市蔬菜、水果和鱼肉禽3类生鲜农产品的消费者购买地的选择及影响因素进行调查,通过数学统计和logit分析,得出个体特征和购物地特征对消费者选择行为的影响各有不同,并为盐城市生鲜农产品的发展提出相关建议。  相似文献   

14.
基于长沙市消费者调查数据,分析了消费者对猪肉质量安全的认知情况、对质量安全猪肉的支付意愿,并采用计量分析方法对消费者购买优质安全猪肉及其影响因素进行了分析。在对相关文献进行回顾并结合近几年的新闻事件的基础上,以安全猪肉这一安全食品为例,确定了影响消费者安全食品支付意愿的6大因素（不包含个人信息因素）：主观知识、客观知识、食品标签使用频率、购买频率、公共机构信任度以及信念。基于信度分析及回归分析和对消费者支付意愿的影响因素进行了实证研究,结果表明：标签的使用频率和消费者信念对于消费者的支付意愿有显著影响,而其他4项因素均对其无显著相关性。  相似文献   

15.
In March of 2012, following a robust activist campaign, Arysta LifeScience withdrew the soil fumigant methyl iodide from the US market, just a little over a year after it had finally been registered for use in California. As a major part of the campaign against registration of the chemical, over 53,000 people, ostensibly acting as citizens rather than consumers, wrote public comments contesting the use of the chemical for its high toxicity. Although these comments had marginal impact on the outcome of the case, these comments are of interest for what they say about public action at a time when efforts to address food and agricultural issues have been dominated by “voting with your fork.” Based on a qualitative textual analysis of approximately 3500 representative comments made available to us, we show that many of those taking action did not abandon consumer subjectivities associated with neoliberal governmentality. By threatening “personal boycotts,” some were acting in their capacity as individual consumers; in invoking their own and their children’s health many more were also acting on behalf of consumers, despite that the chemical in question is applied before strawberries are planted and thus leaves no residues. The emphasis that letter writers gave to their own bodies reinforces the idea that some bodies count more than others and thus reveals a biopolitical sorting. Having consumer lives matter is consequential in light of evidence that consumer concern about pesticides has historically led to formulations and regulations more protective of consumers than workers and neighbors.  相似文献   

16.
A considerable literature addresses worker deskilling in manufacturing and the related loss of control over production processes experienced by farmers and others working in the agri-food industry. Much less attention has been directed at a parallel process of consumer deskilling in the food system, which has been no less important. Consumer deskilling in its various dimensions carries enormous consequences for the restructuring of agro-food systems and for consumer sovereignty, diets, and health. The prevalence of packaged, processed, and industrially transformed foodstuffs is often explained in terms of consumer preference for convenience. A closer look at the social construction of “consumers” reveals that the agro-food industry has waged a double disinformation campaign to manipulate and to re-educate consumers while appearing to respond to consumer demand. Many consumers have lost the knowledge necessary to make discerning decisions about the multiple dimensions of quality, including the contributions a well-chosen diet can make to health, planetary sustainability, and community economic development. They have also lost the skills needed to make use of basic commodities in a manner that allows them to eat a high quality diet while also eating lower on the food chain and on a lower budget. This process has a significant gender dimension, as it is the autonomy of those primarily responsible for purchasing and preparing foodstuffs that has been systematically undermined. Too often, food industry professionals and regulatory agencies have been accessories to this process by misdirecting attention to the less important dimensions of quality. JoAnn Jaffe teaches rural, environmental, and development sociology, the sociology of gender, and theory in the Department of Sociology and Social Studies of the University of Regina. Michael Gertler teaches rural sociology, the sociology of communities, and the sociology of agriculture in the Department of Sociology at the University of Saskatchewan. He holds a cross appointment in the Centre for the Study of Co-operatives.  相似文献   

17.
In Norway, the production andconsumption of organic food is still small-scale. Research on attitudes towards organic farming in Norway has shown that most consumers find conventionally produced food to be good enough. The level of industrialization of agriculture and the existence of food scandals in a country will affect consumer demand for organically produced foods. Norway is an interesting case because of its small-scale agriculture, few problems with food-borne diseases, and low market share for organic food. Similarities between groups of consumers and producers of food, organic and conventional, when it comes to attitudes concerning environment, use of gene technology, and animal welfare have implications for understanding market conditions for organically produced food. The results of our study indicate that organic farmers and organic consumers in Norway have common attitudes towards environmental questions and animal welfare in Norwegian agriculture. Conventional farmers have a higher degree of agreement with the way agriculture is carried out today. Unlike organic farmers and consumers, conventional farmers do not see major environmental problems and problems with animal welfare in today's farming system. But like the organic farmers and consumers, and to a stronger degree than conventional consumers, conventional farmers renounce gene technology as a solution to environmental problems in agriculture. These results are discussed in relation to their importance for the market situation for organically produced foods.  相似文献   

18.
周琳  杨祯妮  张敏  程广燕 《中国农业科学》2019,52(21):3934-3942
目的 我国是肉类生产和消费大国,2017年我国肉类产量达到8 588.1万t。从全产业链的视角看,肉类从生产者到消费者餐桌要经历养殖、屠宰、排酸、分割、运输、零售、储藏等多个环节,每个环节都会发生不同程度的损耗,是对资源和环境的巨大浪费,尤其是从屠宰后到终端消费所经历的环节。本研究将聚焦猪肉、牛肉、羊肉、鸡肉四个基于全产业调研大肉类产品,重点关注分割、遇冷排酸、运输、零售、批发、冷冻等动物性产品从屠宰到消费的重要环节,明确猪、牛、羊、鸡四种肉类产品在主要环节中的食物损耗量,并在此基础上计算出不同肉类产品的可食用比例。方法 基于系统分析的思路,从全产业链视角将肉类从生产到消费终端链条中可能会产生损耗的环节划分成分割、运输、销售终端、预冷排酸、冷冻储藏五个环节,通过全产业链跟踪调查的方法,分别收集猪肉、牛肉、羊肉、鸡肉产业链条以上各环节的损耗数量。考虑到冷鲜肉、热鲜肉、冷冻肉的三种消费形态产业链条的差异性,笔者以不同消费形态的市场占比为权重,在获得每类消费形态全产业链损耗基础上计算综合损耗率。可食用比例则基于经营主体长期屠宰分割后的实际数据计算得到。在典型区域的选取上以主产省为重点,选取不同规模的企业、商超、农贸市场等经营主体,通过一对一访谈调研,获取一手数据。结果 通过对北京、四川、重庆、山东、河南、广东、广西、吉林、内蒙、新疆等10个省（市）,19个一体化企业、7个屠宰分割企业和16个终端销售市场的调研可知,当前我国猪肉、鸡肉、牛肉和羊肉全环节损耗率分别是8.1%、11.22%、1.47%和7.45%。从肉类流通消费形态划分,猪肉热鲜肉、冷鲜肉和冷冻肉的损耗分别是2.69%、4.12%、8.10%;牛肉热鲜肉、冷鲜肉和冷冻肉的损耗分别是7.17%、8.68%、11.47%;羊肉热鲜肉、冷鲜肉和冷冻肉的损耗分别是4.63%、6.53%、7.45%;禽肉冷鲜肉和冷冻肉的损耗分别是6.31%、11.22%。结合不同流通形态的占比计算可知猪牛羊禽的全产业链综合损耗率分别为4.36%、9.55%、5.94%、9.30%;胴体可食用率分别是78.48%、81.26%、73.72%、68.55%;整体可食用率分别是90.29%、94.84%、96.46%、78.91%。结论 由于饮食习惯的差异,整体上看中国肉类损耗要显著低于欧美、日本等其他国家,食物利用率高。然而肉类全产业链依然存在中小规模企业加工、分割技术水平较低,批发和零售环节冷藏设备的不到位,冷冻肉以及国内很多地区居民依然偏好热鲜肉品等原因,均是目前中国肉类损耗的主要原因。从长远看,随着冷鲜肉消费比重的增加,屠宰分割环节技术水平的提升,以及冷藏和储运设施设备的完善,我国肉类全产业链减损降耗依然存在较大的提升空间。  相似文献   

19.
The production of in vitro meat by cell culture has been suggested by some scientists as one solution to address the major challenges facing our society. Firstly, consumers would like the meat industry to reduce potential discomfort of animals on modern farms, or even to avoid killing animals to eat them. Secondly, citizens would like meat producers to reduce potential environmental deterioration by livestock and finally, there is a need to reduce world hunger by increasing protein resources while the global population is predicted to grow rapidly. According to its promoters, artificial meat has a potential to make eating animals unnecessary, to reduce carbon footprint of meat production and to satisfy all the nutritional needs and desires of consumers and citizens. To check these assumptions, a total of 817 educated people(mainly scientists and students) were interviewed worldwide by internet in addition to 865 French educated people. We also interviewed 208 persons(mainly scientists) after an oral presentation regarding artificial meat. Results of the three surveys were similar, but differed between males and females. More than half of the respondents believed that "artificial meat" was feasible and realistic. However, there was no majority to think that artificial meat will be healthy and tasty, except respondents who were in favour of artificial meat. A large majority of the respondents believed that the meat industry is facing important problems related to the protection of the environment, animal welfare or inefficient meat production to feed humanity. However, respondents did not believe that artificial meat will be the solution to solve the mentioned problems with the meat industry, especially respondents who were against artificial meat. The vast majority of consumers wished to continue to eat meat even they would accept to consume less meat in a context of increasing food needs. Only a minority of respondents(from 5 to 11%) would recommend or accept to eat in vitro meat instead of meat produced from farm animals. Despite these limitations, 38 to 47% of the respondents would continue to support research on artificial meat, but a majority of them believed that artificial meat will not be accepted by consumers in the future, except for respondents who were in favour of artificial meat. We speculated that the apparent contradictory answers to this survey expressed the fact that people trust scientists whoare supposed to continuously discover new technologies potentially useful in a long term future for the human beings, but people also expressed concern for their health and were not convinced that artificial meat will be tasty, safe and healthy enough to be accepted by consumers.  相似文献   

20.
While innovations have fostered the mass production of food at low costs, there are externalities or side effects associated with high-volume food processing. We focus on foodborne illness linked to two commodities: ground beef and bagged salad greens. In our analysis, we draw from the concepts of risk, reflexive modernization, and techniques of ethical neutralization. For each commodity, we find that systems organized for industrial goals overlook how production models foster cross-contamination and widespread outbreaks. Responses to outbreaks tend to rely on technological fixes, which do not constitute the reflexive change needed to holistically and effectively address foodborne illness in the long term. We contend that powerful anti-reflexivity movements resist calls for reform and successfully maintain industrial goals and organization. Actions that thwart changes in agrifood systems to better protect consumers are unethical, yet they continue to be successful. We argue that specific techniques of ethical neutralization play an important part in their success. Research on anti-reflexivity and techniques of neutralization will serve to further expose the ethical issues associated with the industrial agrifood system and foster new guiding principles and organizational designs for food production.  相似文献   

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