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1.
Rachel A. Carson Zoe Hamel Kelly Giarrocco Rebecca Baylor Leah Greden Mathews 《Agriculture and Human Values》2016,33(4):861-875
Many consumers are motivated to attend Farmers’ Markets (FMs) because of the opportunity to purchase fresh and local products. The subsequent interactions at FMs provide an important pathway for the direct exchange of information. While previous research suggests that people value local food and the FM shopping experience and that purchasing directly from producers can lead to transformative learning, little is known about exactly how the shopping experience at FMs can influence consumer purchasing behavior. This study examines the extent of and mechanism for such “influencing.” Using data from surveys, observations, and interviews gathered at six FMs, we analyze the interactions between consumers and vendors, including the motivations and values of both parties. We explore the question, “How do farmers’ markets facilitate change in consumer purchasing behavior?” We propose that the dynamic of change in consumer purchasing behavior at FMs takes root in the exchange of information between consumers and vendors during interactions. Our results suggest that there are three specific characteristics shared by FM consumers and vendors that lead to these meaningful interactions at FMs: symmetry of motivations to attend FMs, shared values, and mutual dependence on interactions. Then, when a consumer learns new information from a FM vendor during an interaction, the consumer is more likely to make a change in their immediate purchase. Information about the products for sale and the modes of production of those items can especially impact consumers’ immediate purchases at FMs. We found that FM interactions can also impact long-term purchasing behavior, such as purchasing more organic or locally produced foods. Our results suggest that FM interactions may have significant implications for consumer health, local economies, and the environment. 相似文献
2.
Farmers markets (FMs) have traditionally served as a space for farmers to sell directly to consumers. Recently, many FMs in the US and other regions have experienced a renaissance. This article compares the different value sets embedded in the rules and norms of two metropolitan FM regions—Minneapolis, Minnesota and in Vienna, Austria. It uses a values-based framework that reflects the relationships among FM operating structures (OS) and their values reflected by the key FM participants—i.e., farmer/vendors, consumers and market managers. The framework allows us to focus on two very contrasting value sets of metropolitan FM regions in (1) presenting and discussing the values found and embedded in the two metropolitan market regions; (2) illustrating how the values found are embodied as rules and norms in each FM region; (3) considering the alignment or not of FM participant values with their corresponding FM values; and (4) the differences and commonalities as well as the benefits and challenges of the two market regions. In contrasting metropolitan FMs we explain that FM value sets are complex and differ among and within FM participant groups and are dependent on their respective OS. We show that contrasting two metropolitan FM regions can be useful in understanding beneficial and disadvantageous relationships between the values and structures of, and in FMs, and specifically in examining institutional impediments such as governance. Thus we illustrate the possibilities and limitations of values for and within metropolitan FMs. 相似文献
3.
Alison Hope Alkon 《Agriculture and Human Values》2008,25(4):487-498
Advocates of environmental sustainability and social justice increasingly pursue their goals through the promotion of so-called
“green” products such as locally grown organic produce. While many scholars support this strategy, others criticize it harshly,
arguing that environmental degradation and social injustice are inherent results of capitalism and that positive social change
must be achieved through collective action. This study draws upon 18 months of ethnographic fieldwork at two farmers markets
located in demographically different parts of the San Francisco Bay Area to examine how market managers, vendors, and regular
customers negotiate tensions between their economic strategies and environmental sustainability and social justice goals.
Managers, vendors, and customers emphasize the ethical rather than financial motivations of their markets through comparisons
to capitalist, industrial agriculture and through attention to perceived economic sacrifices made by market vendors. They
also portray economic strategies as a pragmatic choice, pointing to failed efforts to achieve justice and sustainability through
policy change as well as difficulties funding and sustaining non-profit organizations. While market managers, vendors, and
customers deny any difficulties pursuing justice and sustainability through local economics, the need for vendors to sustain
their livelihoods does sometimes interfere with their social justice goals. This has consequences for the function of each
market.
Alison Hope Alkon is a Ph.D. candidate in the Department of Sociology at the University of California, Davis. Her research examines how efforts to create environmental protection and social justice operate in a market context. 相似文献
| Alison Hope AlkonEmail: |
Alison Hope Alkon is a Ph.D. candidate in the Department of Sociology at the University of California, Davis. Her research examines how efforts to create environmental protection and social justice operate in a market context. 相似文献
4.
黑龙江省发展农产品网络营销的SWOT分析 总被引：7，自引：0，他引：7
随着互联网技术的高速发展,网络市场被众多农产品销售商看好,网络营销已经成为农产品营销的重要途径。黑龙江省有丰富的农产品资源,但农产品流通不畅一直是阻碍黑龙江省农业和农村经济健康发展、农民增收乃至农村稳定的重要因素之一。所以．黑龙江省农业经济应将销售这一环节作为重中之重。文章旨在研究黑龙江省农产品网络营销,将其进行SWOT分析。为完善黑龙江省农产品网络营销提供理论依据。 相似文献
5.
Erica Giorda 《Agriculture and Human Values》2018,35(4):747-760
Eastern Market in Detroit is one of the oldest, continuously working public markets in the United States. Starting in 2006, the management changed and the market underwent a round of renovations. Since then, the Eastern Market Corporation (EMC) has worked to increase the number of stands selling value-added food at the market. Following the EMC’s lead, the new vendors sell their fare in boutique style, putting specific care in the setup of the stands and in the visual and oral narratives they use. Their presentation of food quality emphasizes craftsmanship and cultural values more than affordability or provenance. The interplay between these vendors and the EMC management point to two worlds identified by convention theory: domestic and market. The work of boutique food producers at Eastern Market manifests a composite arrangement between the domestic and market worlds where the authenticity of the products and regard for the customers are composite principles that solidify the compromise. 相似文献
6.
There has been a recent push to offer more food assistance programs at farmers markets. Yet, as more programs are developed for farmers markets, little input has been sought from those who are ultimately responsible for their implementation. This ethnographic study explores the experiences of farmers markets that have been early adopters of federal food assistance programs. Participant observation and in-depth interviews were used in six early-adopting markets to understand staff perspectives on the challenges and benefits of administering food assistance programs. The results show that even markets with strong organizational capacity experienced significant burdens while operating food assistance programs. In addition, most worried about the sustainability of these programs due to the level of resources needed for their support. The findings suggest that calls to expand food assistance programs to all farmers markets will continue to be met with challenges as many markets will not have the capacity to operate them. Targeting farmers markets with strong organizational capacity may increase the probability of successful implementation, but building the organizational capacity of farmers markets may be necessary for widespread adoption. The study has implications for other sectors of civil society that are increasingly taking on the work of providing government programs. 相似文献
7.
The growth of niche markets in rural industries has been one response to the restructuring of established agricultural industries
in developed countries. In some cases entry into niche markets is part of a diversification of activities from other areas
of farm-based production or services. In other cases, operators have sought to diversify from niche market production into
other areas, such as on-site selling and agritourism. This paper outlines the findings of an exploratory qualitative study
of the factors that olive farmers in Western Australia take into account when considering diversification, with a special
focus on diversification into servicing visitors in the form of on-site selling and agritourism. Face-to-face and telephone
interviews were conducted among 23 small olive growing operations located in the main olive growing region of Western Australia.
Decision-making is shown to involve an assessment of risk, which is shaped by their appraisal of economic conditions, market
opportunities, access to resources (including labor), and lifestyle factors. The argument is made that a fuller understanding
of diversification is gained by studying both those who seek to diversify and those who do not, in contrast to most previous
research that has only focussed on those who diversify. Also argued is that diversification is best seen as a continuum of
adjustment strategies, which is guided by a combination of economic need, risk assessment (based largely on resource access),
market potential, and lifestyle factors. 相似文献
8.
Geoff Kuehne 《Agriculture and Human Values》2013,30(2):203-213
This paper presents a discussion of my personal experiences of selling a family farm and analyses those experiences using the layered account form of autoethnographic writing. I describe how the cultural influences from family farming led me, a farmer’s son, to also become a farmer, why farmers may choose to continue in their occupation sometimes against increasingly negative economic pressures, why I continued farming for as long as I did, and the thoughts and feelings associated with my decision to sell my farm and exit the industry. I discuss the emotions that I experienced and place them in a theoretical context that makes them more understandable to others. Because this paper examines the effects from my decision to retire from farming it makes a contribution to the limited literature on farmers’ retirement. 相似文献
9.
Justin L. Schupp 《Agriculture and Human Values》2016,33(4):827-841
Participation in the local food movement has grown dramatically in the United States, with the farmers’ market being one of its most widespread and heavily promoted forums. Proponents argue that the interactions and transactions that occur at farmers’ markets benefit market participants, but, more importantly, have broader benefits for the neighborhoods they are located in and for society itself. The promise of these benefits raises several important questions, notably: where are farmers’ markets located and who has access to them? While many works have examined the characteristics of individuals who frequent markets, few have examined the areas and inhabitants hosting these markets. Using data from the USDA and US Census, I explore the location of farmers’ markets areas across several geographic measurements, including at the national, census division, and census tract levels. Results reveal the following: (1) Perhaps not being as white of a movement as critics have suggested, farmers’ markets are almost exclusively a middle to middle-upper class phenomenon; and (2) Farmers’ markets are very unlikely to be found in neighborhoods with lower than average socio-economic statuses indicators, in specific divisions of the US, and in rural areas. Results from this research further illuminate our understanding of where farmers’ markets are located throughout United States while presenting some interesting questions for the local food movement as it continues to moves forward. 相似文献
10.
The research described in this paper was designed to identify the factors that influence the importance small-scale farmers place on different marketing channels of short food supply chains. The focus concerns two entirely different types of market that are present in the bigger cities in Hungary: ‘conventional’ markets where there are no restrictions on locality but the farmer-market relationship is based on binding contracts, and newly-emergent farmers’ markets at which only local growers can sell ad hoc, using their own portable facilities. Results are based on a survey that was conducted in 2013 among 156 Hungarian market oriented farmer-vendors at different types of market and confirm that different markets are visited by different types of farmers. Farmers who favour conventional markets are typically less educated, operate on smaller scales and are more committed to their chosen markets via long-term contracts (which reduce the probability of their trying other outlets). The preference for farmers’ markets is stronger with farmers who are more open to cooperation, have specific investment plans for developing their farms and among those who are specifically looking to directly interact with their customers to avoid middlemen. The relevance of the findings is highlighted by the ongoing Short Food Supply Chain Thematic Sub-programme in the present European Union financing period; farmers’ profiles in any given marketing channel must be understood if short food supply chains are to be effectively promoted. Different types of small-scale farmers will benefit from different supporting frameworks, interventions, and initiatives. 相似文献
11.
城郊农产品流动摊贩转为CSA的SWOT分析——以贵州省为例 总被引：1，自引：0，他引：1
范力军 《云南农业大学学报(自然科学版)》2014,(3):21-26
农产品流动摊贩一直是城市管理难题,从城市管理者、农户、消费者角度分析流动摊贩的劣势及CSA模式的优势.结合农产品流动摊贩研究现状提出将其转为CSA模式的构想.并以贵州省为例,对流动摊贩农产品流通模式转变为CSA模式进行SWOT分析.最后提出构建农民与消费者沟通渠道等具体措施. 相似文献
12.
我国农产品营销渠道建设存在的问题与对策 总被引：5，自引：0，他引：5
"农产品卖难"问题多年来一直困扰着我国的9亿农民。农产品缘何难卖,农民为何难以走出"年丰农贫"的困境,究其根源,有农产品营销体系不完善,农产品营销模式与农业市场化进程不相适应等诸多原因。但毫无疑问,农产品营销渠道是农民实现从农产品到货币"惊险跳跃"的关键一环,为此,从我国农产品营销渠道建设的现状分析入手,剖析了当前农产品营销渠道建设存在的问题,并提出了相应的对策建议。 相似文献
13.
Angela Steward 《Agriculture and Human Values》2007,24(1):75-92
Over the past 15 years income sources in the Amazonian community of Carvão have diversified to include government salaries, retirement and welfare benefits, and wages from an evolving informal service sector. These non-farm incomes are now more important to household incomes than the sale of agricultural products. Out of 80 households only three families were found to depend almost entirely on the sale of agricultural goods for cash income. Agriculture is still a part of most families’ livelihoods; however, production today is mainly a subsistence activity. Recent changes in Carvão are consistent with trends of livelihood diversification observed in rural societies across the globe. However, current research reveals that Carvão is different from other case studies in a number of ways. A history of livelihoods illustrates that residents in Carvão have always engaged in a range of activities, including farming, extractive activities, and wage labor. New incomes are the result of new jobs in the public sector and social policies benefiting the rural poor. In contrast to the literature on livelihood diversification, the decentralization of the federal government in Brazil has resulted in greater opportunities for rural income and employment. Consistent with recorded trends, research shows that small farmers in Carvão have down-sized agricultural production. Farmers cite low market prices (the result of vertical integration of local markets) as one cause of this decline. Residents, especially small farmers, interested in diversifying agricultural production are limited by inadequate extension services and credit, and younger residents seek public sector employment. Income diversification has increased livelihoods security; however, future livelihoods will depend on new economic growth. Given the stagnating public sector and a weak industrial sector, production geared toward growing urban markets is a viable means for further income generation in Carvão. 相似文献
14.
从分析农民的生产行为入手,研究了农产品价格波动的原因,结果显示,农产品作为必需品本身的特性是农产品价格波动的根源,对农产品价格的预期,引起农民、消费者、投机者对农产品的储存和抛售行为加剧了农产品价格的波动,不合理的农产品储备制度会加剧农产品价格的波动,选择合适的收购或抛售时机并考虑这些行为对农户生产和对社会储存或抛售的影响,才能起到抑制农产品价格波动的作用,农业信息化能够提高农民预测的准确性和农民对其之间相互影响的认识,达到抑制农产品价格波动的目的。 相似文献
15.
随着各类电商企业不断涌入生鲜农产品领域,市场上同质化企业不断增多,因此研究消费者网购生鲜农产品的影响因素,有助于生鲜电商进行市场细分。为此,探讨了消费者个人特征,如年龄、收入、教育水平、闲暇时间充裕性、上网时间长短,以及家距农贸市场(或超市)距离等因素对消费者单次网购生鲜农产品费用和频率的影响。研究结果表明:消费者收入、教育水平和时间充裕性显著影响消费者是否选择网购生鲜;消费者收入、教育水平显著影响每次网购生鲜农产品的消费金额;收入和时间充裕性对消费者网购生鲜农产品的频率有显著影响。因此,建议生鲜电商在开拓市场时可将其目标客户定位为高学历及中高收入人群,并提升送货上门的及时性,扩大小区自助提货点的覆盖率。 相似文献
16.
Farmers’ markets have enjoyed a resurgence in the past two decades in Canada, the United States, and the United Kingdom. This
increase in popularity is attributed to a host of environmental, social, and economic factors, often related to the alleged
benefits of local food, alternative farming, and producer–consumer interactions. Steeped in tradition, there are also widely
held assumptions related to the type of food and food vendors that belong at a farmers’ market in addition to the type of
experience that should take place. There remains a need to explore and analyze these fundamental aspects of the farmers’ market
and to consider how they influence their formation and function. This paper argues that discourses of authenticity are central
to the identity of the farmers’ market, and that they are constructed differently “from above” by those seeking to regulate
farmers’ markets in particular jurisdictions and “from below” by managers, producers, and consumers at individual markets.
A literature-based discussion is complemented and grounded by consideration of institutional statements regarding authenticity
and of key results from a survey of managers, food vendors, and customers at 15 farmers’ markets in Ontario, Canada. It is
demonstrated that while the general discourse about authenticity at the farmers’ market is built around strict, almost ideological
assumptions about the presence of “local food” and those who produce it, community-level responses reflect considerable diversity
in the interpretation and composition of the farmers’ market. It is suggested that a binary view of authenticity, where some
farmers’ markets are cast as “real” and others presumably not, is highly problematic as it tends to ignore a large and important
middle ground with multiple identities. 相似文献
17.
Jonnell A. Robinson Evan Weissman Susan Adair Matthew Potteiger Joaquin Villanueva 《Agriculture and Human Values》2016,33(4):877-893
In this paper we critically examine mobile markets as an emerging approach to serving communities with limited healthy food options. Mobile markets are essentially farm stands on wheels, bringing fresh fruits, vegetables and other food staples into neighborhoods, especially those lacking traditional, full service grocery stores, or where a significant proportion of the population lacks transportation to grocery stores. We first trace the emergence of contemporary mobile markets, including a brief summary about how and where they operate, what they aim to achieve, who they serve, and the general constraints on their operations. We then report case study findings that examine the operational benefits and challenges of two mobile markets operating in Syracuse, New York. Our research suggests that although Syracuse’s mobile markets play a positive role in alleviating geographic, economic and social barriers to fresh food access experienced by elderly, immobile and low income residents living in Syracuse’s urban neighborhoods, the impacts of the mobile markets are dampened by both operational constraints and larger political and economic forces. 相似文献
18.
Jón Þór Pétursson 《Agriculture and Human Values》2018,35(3):581-594
The article tells the story of the rise and fall of the organic store Yggdrasill in Iceland. That story features humble founders, caring customers, dedicated staff, as well as anonymous investment funds, and it describes the conversion of organics from a niche market to mainstream consumption. Through an ethnographic account of everyday life at the organic store, the article analyzes how intimacy within the modern food chain is established through emotional practices. Staff and customers share feelings of reciprocity, not only towards organic producers, but also towards each other through acts of selling and buying organic products, forming intimate attachment and creating trust to counter the fears and anonymity of the modern food chain. Drawing on theories of affect and emotional practices and combining ethnography with narrative analysis, the article explores the role of emotions and how the doing of emotions makes organic food consumption meaningful within the industrial food system. 相似文献
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花生品种花17是一个传统出口品种。迁宁地区花生没有黄曲霉污染，但一直没有大连地区花生出口国外。引进并试种该品种，取得了良好效果，无论产量还是品质均受农民及外商好评，解决了农民“卖难”问题，又使农民收入增加，并为国家赚取了外汇。 相似文献