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1.
商业银行的市场营销策略是在正确分析宏观营销环境的基础上,运用品牌经营战略作为手段,把握住网络营销这个未来竞争的战略制高点,逐步深入开展各项营销工作,以推动商业银行自身快速、健康地发展。  相似文献   
2.
农产品品牌建设是振兴农村经济、促进农业升级、增加农民收入、发展现代农业的战略性举措。从“三品一标”认证、商标注册、标准化生产等方面分析三亚市农业品牌建设情况,剖析存在的主要问题,在此基础上探讨品牌化农业发展思路。  相似文献   
3.
Hot-iron branding uses thermal injury to permanently identify cattle causing painful tissue damage. The primary objective was to examine the physiological and behavioral effects of oral meloxicam (MEL), compared to a control, administered at the time of hot-iron branding in Angus and Hereford steers and heifers. The secondary objectives were to investigate breed and sex effects on pain biomarkers. A total of 70 yearlings, consisting of 35 heifers and 35 steers (Angus, Hereford, or Angus × Hereford), were enrolled in the study. Animals were blocked by sex, randomized across weight, and assigned to receive MEL (1 mg/kg) or a placebo (CON). Biomarkers were assessed for 48 h after branding and included infrared thermography (IRT), mechanical nociceptive threshold (MNT), accelerometry and a visual analog scale (VAS), and serum cortisol and prostaglandin E2 metabolites (PGEM). Wound healing was assessed for 12 wk. Hair samples to quantify cortisol levels were taken prior to and 30 d post-branding. Responses were analyzed using repeated measures with calf nested in treatment as a random effect, and treatment, time, treatment by time interaction, breed, and sex as fixed effects. There was a treatment by time interaction for PGEM (P < 0.01) with MEL having lower values than CON at 6, 24, and 48 h (MEL: 18.34 ± 3.52, 19.61 ± 3.48, and 22.24 ± 3.48 pg/mL, respectively; CON: 32.57 ± 3.58, 37.00 ± 3.52, and 33.07 ± 3.48 pg/mL; P < 0.01). MEL showed less of a difference in maximum IRT values between the branded (2.27 ± 0.29 °C) and control site (3.15 ± 0.29 °C; P < 0.01). MEL took fewer lying bouts at 0–12 h (4.91 bouts ± 0.56) compared with CON (6.87 bouts ± 0.55; P < 0.01). Compared with Hereford calves, Angus calves exhibited greater serum but lower hair cortisol, greater PGEM, more lying bouts, and less healed wound scores at 3, 4, and 5 wk. Compared with heifers, steers exhibited lower PGEM, lower branding site and ocular IRT, higher MNT, and lower plasma meloxicam levels. Steers spent more time lying, took more lying bouts and had greater VAS pain, and more healed wound scores at 5 wk than heifers. Meloxicam administration at branding reduced branding and control site temperature differences and reduced lying bouts for the first 12 h. Breed and sex effects were observed across many biomarkers. Changes from baseline values for IRT, MNT, lying time, step count, VAS pain, and wound scoring all support that branding cattle is painful.  相似文献   
4.
为探索参与农民合作社与提升农户实施农产品质量控制行为之间的内在关联,基于山东省985户蔬果种植类农户调研数据,在采用层次分析法(AHP)测度农产品质量控制行为效能基础上,运用内生转换模型、中介效应模型分析合作社促进农户实施农产品质量控制行为的实现效果。结果表明:参与合作社有助于提升农户的农产品质量控制行为;拥有自主农产品品牌的合作社更注重社员的农产品质量控制行为;生产流程培训作为中介渠道提高了合作社实施农产品质量控制行为,但对非品牌合作社质量控制行为的中介效应不显著。最后提出加强合作社生产质量管理、鼓励合作社实施农产品品牌化,注重合作社流程管理培训等政策建议。  相似文献   
5.
以文献研究、逻辑分析为主要研究方法,分析了当前我国体育经纪组织发展所面临的困境,指出了我国体育经纪组织品牌化发展的必要性。从五个方面提出了我国体育经纪组织品牌化发展的思路:增强体育经纪组织品牌意识、实施体育经纪组织品牌战略、设计体育经纪组织品牌要素、塑造体育经纪组织品牌文化、打造体育经纪组织知名品牌。  相似文献   
6.
发展农业电子商务,是促进安徽省农业产业化发展的有效途径。目前安徽省农业电子商务总体现状较为乐观,但仍存在农民信息化程度低、电子商务专业人才匮乏、农产品标准化品牌化障碍、农业电子商务网站功能单一、电子商务在农业的关键矛盾中未充分利用、缺乏与农业电子商务发展相适应的制度环境等诸多问题。必须加强农民信息素质,培养电子商务人才;建立农产品质量标准化体系;健全农业电子商务网站的功能;加强农产品物流配送体系建设;建立农业电子商务第三方公共平台以及建立适应农业电子商务发展的制度环境等措施。  相似文献   
7.
我国地理标志农产品品牌化研究综述及启示   总被引:1,自引:0,他引:1  
在乡村振兴战略背景下,地理标志农产品品牌化研究具有重要的实践价值。近十年来的研究主要包括地理标志农产品品牌化的意义和实现路径两个方面。地理标志农产品品牌化作用的研究包括其对区域经济和社会发展的作用以及对消费者购买行为的影响;实现路径研究有对国外的经验启示研究、地理标志农产品公共品牌的保护研究、基于产业集群的发展研究和基于品牌建设和竞争力提升研究等方面。今后需在地理标志农产品管理制度优化和大数据平台建设、地理标志农产品品牌的传播及评估和退出机制等方面进一步拓展研究空间。  相似文献   
8.
农产品品牌建设是振兴农村经济、促进农业升级、增加农民收入、发展现代农业的战略性举措。从"三品一标"认证、商标注册、标准化生产等方面分析三亚市农业品牌建设情况,剖析存在的主要问题,在此基础上探讨品牌化农业发展思路。  相似文献   
9.
‘Angelys’ is a new brand of pear cultivar, produced and marketed under the trademark license model called “Club variety.” The main aim of this article was to evaluate factors triggering a potential interest in Italian large-scale retail regarding the marketing of ‘Angelys’ and how large-scale retailers would exploit it to enhance their market potential. An explorative analysis approach was applied via in-depth, semi-structured qualitative interviews with major Italian large-scale retail fruit purchase managers. The results show that although sensory properties, handling features, and Italian origin are highly appreciated by professional customers, the need to sell at a premium price might limit the interest of retailers for this new variety. Finally, implications and recommendations for academics and operators are discussed.  相似文献   
10.
“世界硒都”恩施州烟草品牌化与产业发展对策   总被引:1,自引:0,他引:1  
农业品牌化是农业现代化的重要标志。湖北恩施州是烤烟、白肋烟、天然富硒烟草的重要产地。本文介绍了恩施州烟草资源与产业,分析其烟草品牌化与产业发展对策。  相似文献   
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