| 智慧旅游背景下旅游服务供应链模型构建及运行机制研究 |
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| 引用本文： | 俞 飞,徐阳阳,田 涛.智慧旅游背景下旅游服务供应链模型构建及运行机制研究[J].安徽农业大学学报,2017,26(2):41-48. |
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| 作者姓名： | 俞 飞 徐阳阳 田 涛 |
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| 作者单位： | 安徽农业大学 经济管理学院,阜阳职业技术学院 经济贸易系,安徽农业大学 经济管理学院 |
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| 基金项目： | 基金项目：安徽高校人文社会科学重点研究项目“ ‘互联网+’时代旅游服务供应链架构特征及运行机制研究”（SK2016A0326） |
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| 摘 要： | 旅游节点企业、旅游流、旅游物流、旅游服务信息流与资金流是旅游服务供应链的基本构成要素，其中旅游流是旅游服务供应链的最终归宿。智慧旅游的发展为旅游服务供应链的优化提供了条件，构建以旅游电子商务平台为旅游服务集成商并有效整合其他构成要素的智能化旅游服务供应链，能有效耦合旅游供需。通过优化预期损益值，旅游者和相关企业选择智能化旅游服务供应链的几率大大提高。智能化的整合机制、引导机制、协调机制、合作机制等保障了旅游服务供应链的高效运转，使精益旅游服务的提供及其与旅游需求的有效对接常态化。
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| 关 键 词： | 智慧旅游 旅游服务供应链 模型构建 运行机制 |
Model Design of Tourism Service Supply Chain and Its Operation Mechanism under the Background of Smart Tourism |
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| YU Fei,XU Yangyang and TIAN Tao.Model Design of Tourism Service Supply Chain and Its Operation Mechanism under the Background of Smart Tourism[J].Journal of Anhui Agricultural University,2017,26(2):41-48. |
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| Authors: | YU Fei XU Yangyang and TIAN Tao |
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| Institution: | School of Economics and Management, Anhui Agricultural University,Department of Economics and Trade, Fuyang Vocational and Technical College and School of Economics and Management, Anhui Agricultural University |
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| Abstract: | Tourist node enterprises, tourist flow, tourist logistics and information and capital flow of tourist service are the fundamental elements making up of tourist service supply chain, in which tourist flow is the final destination of the chain. Development of smart tourism provides favorable conditions for optimizing the supply chain. To build an intelligentized tourist service supply chain with tourist e commerce platforms functioning as tourist service integrators and other elements effectively integrated, can lead to an effective coupling of tourist supply and demand. By optimizing expected profit and loss value, the chances for tourists and related enterprises to select intelligentized tourist service supply chain will increase in a higher degree. Intelligentized integration mechanism, guidance mechanism, coordination mechanism, cooperation mechanism and so on, ensure the efficient operation of the chain and normalize the effective connection between refined tourist service supply and demand. |
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| Keywords: | smart tourism tourist service supply chain model design operation mechanism |
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