| 我国农机企业服务质量管理的探讨 |
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| 引用本文： | 张炎亮.我国农机企业服务质量管理的探讨[J].中国农机化,2006(1):31-34. |
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| 作者姓名： | 张炎亮 |
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| 作者单位： | 天津大学管理学院,300072,天津市 |
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| 摘 要： | 随着市场经济改革的不断发展与延伸,服务越来越成为农机企业的竞争优势和本质特征。本文探讨了我国农机企业加强服务质量管理的动因,继而对农机售后服务、农机售后服务质量、农机售后服务质量管理的内涵进行了解析。在此基础上,从分析农机售后服务质量管理的差距入手,引入了差距分析模型,针对5 种服务质量差距,探讨了改善农机售后服务质量管理的措施。
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| 关 键 词： | 农机企业 服务质量 质量管理 |
| 文章编号： | 1006-7205（2006）01-0031-03 |
| 收稿时间： | 2005-05-13 |
| 修稿时间： | 2005年5月13日 |
The Study of Agricultural Machine Enterprises Service Quality Management in China |
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| ZHANG Yan-liang.The Study of Agricultural Machine Enterprises Service Quality Management in China[J].Chinese Agricul Tural Mechanization,2006(1):31-34. |
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| Authors: | ZHANG Yan-liang |
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| Institution: | Tianjin University, Tianjin, 300072, China |
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| Abstract: | Along with increasing development and extension of market economy reform, service is becoming the competition su periority and essence characteristic agricultural machine enterprises more and more. The motivation of agricultural machine operation enhancing the service quality management in China is discussed, and then the connotation of agricultural machine service, agricultural machine service quality and agricultural machine service quality management are defined. At last, the paper proposes a conceptual model of service quality to analyzing agricultural machine service quality divergence, and points out five types of divergence, and expounds the suggestions. |
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| Keywords: | agricultural machine enterprise service quality quality management |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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