| 福建观光休闲农业市场开发的实证研究 |
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| 作者姓名： | 陈励颖 谢志忠 黄晓玲 |
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| 作者单位： | 福建农业职业技术学院 福州350119(陈励颖)，福建农林大学经济与管理学院 福州350002(谢志忠，黄晓玲) |
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| 基金项目： | 福建省青年科技人才创新基金 |
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| 摘 要： | 人均GDP水平的不断提高,健康闲暇活动的增加,社会主义新农村建设,得天独厚的自然资源条件,为福建发展观光休闲农业创造了良好契机。台湾地区发展观光休闲农业取得了一定的成效,提供了成功的经验。观光休闲农业已成为闽台农业合作的新趋势,为两岸农业合作交流向纵深发展提供了新平台。由此可以看出福建发展观光休闲农业的市场潜力巨大,前景广阔。通过福建观光休闲农业的问卷调查及其市场营销SWOT的分析,进行市场细分,选择目标市场,明确市场定位。预示观光休闲农业将在福建省成为一个朝阳产业。
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| 关 键 词： | 福建观光休闲农业 闽台农业合作 市场营销SWOT分析 朝阳产业 |
Empirical Research of Fujian Agro-tourism Market Exploitation |
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| Authors: | Chen Liying Xie Zhizhong Huang Xiaoling |
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| Institution: | Fujian Agricultural Professional Technical School, Fuzhou 350119; Economics and Management College of Fujian Agriculture and Forestry university, Fuzhou 350002 |
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| Abstract: | Enhancement of the per capita GDP level,the healthy leisure activity increasing,the construction socialism new countryside,the advantageous natural resource condition,will create the good chance with Fujian agro-tourism development.Agro-tourism of Taiwan area has obtained certain result.It has provided the successful experience.Now the agro-tourism has become new tendency of Fujian-Taiwan agricultural cooperation,it has provided the new platform for the Fujian-Taiwan agricultural cooperation exchange to the depth development.Thus it can be seen,Fujian agro-tourism market potential will be huge and the prospect will be broad.Through the questionnaire analysis on the Fujian''s agro-tourism''s market segmentation,to give Fujian''s agro-tourism target market and market-positioning;it indicates agro-tourism will become a sunrise industry in Fujian Province. |
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| Keywords: | Fujian agro-tourism Fujian-Taiwan agricultural cooperation SWOT analysis of marketing Sunrise industry |
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