| 仿拟在广告英语中的应用 |
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| 引用本文： | 刘明珠.仿拟在广告英语中的应用[J].安徽农业大学学报,2002(4):100-102. |
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| 作者姓名： | 刘明珠 |
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| 作者单位： | 上海海运学院 |
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| 摘 要： | 广告英语中仿拟辞格应用广泛。通常是模仿人们所熟知的现有材料，对其词语、短语、句子和篇章进行变动，并与广告宣传的产品名称，品质等相联系，以达到宣传的效果。广告英语中的仿拟修辞特点鲜明，一般具有易辨性、灵活性、生动性和临时性的特点。
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| 关 键 词： | 广告 英语 仿拟 |
Applications of Parody to Advertising English |
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| LIU Ming - zhu.Applications of Parody to Advertising English[J].Journal of Anhui Agricultural University,2002(4):100-102. |
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| Authors: | LIU Ming - zhu |
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| Institution: | Shanghai Maritime University |
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| Abstract: | The rhetorical device parody'' is largely employed in advertising English by imitating the known materials , modifying certain elements such as words , phrases , sentences and passages and involving those that are associated with brands and qualities of certain products to the effect that the products concerned can be well publicized . Generally speaking, parody '' in advertising English is deemed to embody such rhetorical features as eye - catching flexible, vivid and short - lived. |
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| Keywords: | advertising: English parody |
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