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威海市海洋休闲渔业的SWOT分析及发展对策
引用本文:丁勇成.威海市海洋休闲渔业的SWOT分析及发展对策[J].河北渔业,2016(10):56-60.
作者姓名:丁勇成
作者单位:山东大学海洋学院,山东威海,264200
摘    要:对威海市发展海洋休闲渔业的优势、劣势、机会与挑战进行了分析,威海应立足优美的自然环境、丰富的海洋旅游资源,抢抓国家海洋战略实施的机遇,优化海洋渔业产业结构调整,满足大众消费需求,发展海洋休闲渔业。通过加大宣传力度,来提升海洋休闲渔业的知名度;统筹规划整合现有的海洋旅游、渔业资源,加大资金投入,加强人才培养,来实现海洋休闲渔业可持续发展。

关 键 词:海洋休闲渔业  SWOT分析  发展对策

SWOT Analysis and Development Strategies on Marine Recreational Fisheries in Weihai
Abstract:The strengths and weaknesses ,opportunities and challenges of the development of ocean rec‐reational fisheries in Weihai are analyzed .Based on the beautiful natural environment and abundant marine tourism resources ,the ocean recreational fisheries in Weihai should be developed by seizing the opportunities for the implementation of the strategy of national marine ,optimizing the structure of marine fisheries industry and meeting the needs of mass consumption .A sustainable development of o‐cean recreational fisheries can be achieved by improving propaganda to enhance the visibility of ocean recreational fisheries ,overall planning for marine tourism and fisheries resources ,increasing capital funding and intensifying personnel training .
Keywords:ocean recreational fisheries  SWOT analysis  development strategies
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