| 文成县新鲜蔬菜电子商务发展现状及对策建议 |
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| 引用本文： | 蒋加勇,金再欣,吴海锋,郑婷,徐云杰,胡小丽.文成县新鲜蔬菜电子商务发展现状及对策建议[J].蔬菜,2020(3):33-37. |
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| 作者姓名： | 蒋加勇 金再欣 吴海锋 郑婷 徐云杰 胡小丽 |
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| 作者单位： | 文成县农业农村局,浙江文成 325300;文成县大 镇农技站,浙江文成 325300 |
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| 摘 要： | 对文成县的新鲜蔬菜电子商务发展现状进行调查,分析表明在新鲜蔬菜网络销售种类、电商企业组成、电商平台建设、安全追溯体系等方面呈现蓬勃发展的良好态势,但在新鲜蔬菜电子商务规模、品牌创建程度、电子商务专业人才、物流配送网络建设等方面存在不足,结合文成县的实际提出了创新蔬菜电子商务发展模式、健全蔬菜供应链、创建蔬菜品牌形象整合营销、实施农业标准化生产提升产品质量、配强蔬菜电子商务人才、优化电子商务发展环境的对策和建议。
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| 关 键 词： | 蔬菜 电子商务 调查 对策 建议 |
Current Situation and Countermeasure of E-commerce Development of Fresh Vegetables in Wencheng County |
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| JIANG Jiayong,JIN Zaixin,WU Haifeng,ZHENG Ting,XU Yunjie,HU Xiaoli.Current Situation and Countermeasure of E-commerce Development of Fresh Vegetables in Wencheng County[J].Vegetables,2020(3):33-37. |
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| Authors: | JIANG Jiayong JIN Zaixin WU Haifeng ZHENG Ting XU Yunjie HU Xiaoli |
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| Institution: | 1. Agricultural and Rural Bureau of Wencheng County, Wencheng 325300, China; 2. Agricultural Technology Station of Daxue Town in Wencheng County, Wencheng 325300, China |
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| Abstract: | Abstract: The current situation of e-commerce development of fresh vegetables in Wencheng county was investigated. The results showed a good trend of vigorous development in the aspects of fresh vegetables network sales types, e-commerce enterprise composition, e-commerce platform construction, safety traceability system, but there were some deficiencies in the sca le of e-commerce, brand building, e-commerce professionals, logistics and distribution network construction of fresh vegetables. According to the actual situation of Wencheng county, some countermeasures and suggestions were put forward, such as innovating the development mode of vegetable e-commerce, perfecting the vegetable supply chain, establishing the integrated marketing of vegetable brand image, implementing the agricultural standardized production to improve the product quality, strengthening the talents of vegetable e-commerce and optimizing the development environment of e-commerce. |
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| Keywords: | Keywords: vegetable e-commerce investigation countermeasure suggestion |
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