| 图书馆服务的推广实践和营销策略 |
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| 引用本文： | 马崴.图书馆服务的推广实践和营销策略[J].农业图书情报学刊,2015,27(12):179-181. |
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| 作者姓名： | 马崴 |
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| 作者单位： | 沈阳农业大学图书馆,辽宁 沈阳 110866 |
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| 摘 要： | 在销售行业市场,产品是非常重要的,用以增加销售,从而获取利润。但是在大学和学院的图书馆,其推广的和营销的产品是图书馆服务,用以推广和宣传图书馆以供读者使用。列举了图书馆的推广和营销的服务理念。高校图书馆是所有知识类型的集合,有必要面向市场推广图书馆的资源以服务大众,提出了切实可行的解决方案、方式和手段来营销图书馆服务。
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| 关 键 词： | 图书馆服务 推广实践 营销 |
| 收稿时间： | 2015-06-26 |
Promotion Practice and Marketing Strategy of Library Service |
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| MA Wei.Promotion Practice and Marketing Strategy of Library Service[J].Journal of Library and Information Sciences in Agriculture,2015,27(12):179-181. |
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| Authors: | MA Wei |
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| Institution: | Library, Shenyang Agricultural University, Liaoning Shenyang 110866, China |
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| Abstract: | In the marketing industry, product is very important to increase sales and gain profits. For university library, its product is the library service, which should be promoted and marketed to extend and advertise for reader use. University library is a collection of all types of knowledge, and it is necessary to marketing the library resource to serve the public. This article listed the library's promotion and marketing concept for library service, and proposed practical solutions, ways and means of library service marketing. |
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| Keywords: | Library service |
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