| 面向过程挖掘的C4．5在营销决策支持系统中的应用 |
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| 引用本文： | 钱峰,程鸿芳,陶维成.面向过程挖掘的C4．5在营销决策支持系统中的应用[J].吉林农业科技学院学报,2012(2):58-61. |
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| 作者姓名： | 钱峰 程鸿芳 陶维成 |
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| 作者单位： | 芜湖职业技术学院信息工程系;南京航天航空大学信息学院 |
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| 基金项目： | 2012安徽省高校省级优秀青年人才基金项目(2012SQRL261) |
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| 摘 要： | 产品营销过程中，企业需从目标市场中判断高、中、低档产品，哪类更适合其市场需求，以此可使在复杂的市场环境下及时调整产品结构，适应市场需求变化。本文采用数据挖掘C4．5算法，将原有的硒数据经处理后，导入到数据仓库中形成结构化数据，采用过程挖掘的方法对挖掘结果进行分析和评估，充分发挥决策支持系统的辅助决策作用。
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| 关 键 词： | C4．5 营销 决策支持系统 过程挖掘 |
The Application of C4.5 Processes Mining Oriented in Marketing DSS |
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| QIAN Feng,CHENG HongFang,TAO WeiCheng.The Application of C4.5 Processes Mining Oriented in Marketing DSS[J].Journal Of Jilin Agricultural Science And Technology College,2012(2):58-61. |
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| Authors: | QIAN Feng CHENG HongFang TAO WeiCheng |
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| Institution: | 1,2) (1.Department of Information Engineering,Wuhu Institute of Technology,Wuhu 241006; 2.School of Information Science and Technology,University of Aeronautics and Astronautics,Nanjing 210026) |
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| Abstract: | In the entire process of marketing, it determines that what type of products is more suitable for the market demand in high, medium and low - grade products from the target market. The enterprises adjust the product structure to the change of market in complicated market conditions according to the judgment. In this paper, the system imports the original MIS data processed into data warehouse to form structured data adopting the data miner C4. 5 arithmetic. It analysis and evaluates the mining result on data mining methods, and gives assistant decision scope to DSS fully. |
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| Keywords: | CA 5 marketing decision support system processes mining |
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