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| 基于“新零售”的生鲜农产品供应链整合研究 | |
| 作者姓名： | 林冠颖 |
| 作者单位： | 江西财经大学工商管理学院330013 |
| 摘 要： | 近年来，新零售一直是中国资本市场的第一大热门，围绕新零售大量的资本疯狂涌入，
新零售更是进入了野蛮生长的时代。由于深受年轻消费者喜爱，加之互联网的快速发展，我国
生鲜电商持续蓬勃发展。本文选取当下快速扩张的“超级物种”实体店为分析对象，对其背后的
生鲜产品供应链进行梳理，并提出供应链整合策略，希望进一步对生鲜农产品供应链进行分析
和思考。 |
| 关 键 词： | 新零售 生鲜农产品供应链 供应链整合 超级物种 |
Integration of Fresh Agricultural Products Supply Chain Based on New Retail |
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| Authors: | Lin Guanying |
| Institution: | Jiangxi University of Finance and Economics, School of Business Administration 330013 |
| Abstract: | In recent years, new retail has always been the first hot spot in China's capital market. With a huge influx of capita, new retail has entered an era of barbaric growth. Because of the popularity of young consumers and the rapid development of the Internet, China's fresh e-commerce continues to flourish. This paper chooses the fast-expanding "super species" physical stores as the analysis object, combs the fresh product supply chain behind them, and puts forward the supply chain integration strate? gy, hoping to further analyze and think about the "new retail" supply chain. |
| Keywords: | new retail fresh agricultural product supply chain supply chain integration super species |
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