| The Design of CRM of Stockjobber's Brokage |
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| 摘 要： | The paper firstly analyzes the challenges the stockjobber's brokage is now facing, points out the inevitability and feasibility of implementing CRM for stockjobber.Then how to implement CRM is shown .It includes differentiating its brokage supported by CIC , differentiating its mangement based on CLV and differentiating its service according to customers' investment preference and rebuilding its brokage flow using information flow. Lastly,the framework of CRM of stockjobber's brokage is given and what should be paid attention to when it is implemented is also put forward.
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| 关 键 词： | stockjobber's brokage CRM CIC information flow |
| 修稿时间： | 7/2/2003 12:00:00 AM |
The Design of CRM of Stockjobber's Brokage |
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| Abstract: | The paper firstly analyzes the challenges the stockjobber's brokage is now facing, points out the inevitability and feasibility of implementing CRM for stockjobber.Then how to implement CRM is shown .It includes differentiating its brokage supported by CIC , differentiating its mangement based on CLV and differentiating its service according to customers' investment preference and rebuilding its brokage flow using information flow. Lastly,the framework of CRM of stockjobber's brokage is given and what should be paid attention to when it is implemented is also put forward. |
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| Keywords: | stockjobber's brokage CRM CIC information flow |
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