| 兽药广告宣传中的中西方文化差异分析 |
| |
| 引用本文： | 李鹏飞.兽药广告宣传中的中西方文化差异分析[J].中国兽药杂志,2015,49(12):61-64. |
| |
| 作者姓名： | 李鹏飞 |
| |
| 作者单位： | 中国兽医药品监察所 |
| |
| 摘 要： | 介绍了中西方兽药广告宣传的各种表现形式,分析了中西方文化差异对兽药广告宣传的影响,提出了我国兽药广告宣传在融合中西方文化的同时,要多学习西方优秀作品的创意,使之相互融合、相互渗透的发展建议,从而推动我国优秀的兽药企业及兽药产品走向世界。
|
| 关 键 词： | 文化差异 兽药宣传 分析 |
| 收稿时间： | 2015/10/16 0:00:00 |
| 修稿时间： | 2015/12/15 0:00:00 |
Analysis on the differences of Chinese and Western culture in the promotion of veterinary drugs |
| |
| Institution: | china institute of veterinary drug control |
| |
| Abstract: | The various forms of the promotion of Chinese and western veterinary drugs were introduced, and the influence of Chinese and western cultural differences on the promotion of veterinary drugs was analyzed, and the development suggestion was proposed that the promotion of veterinary drugs in China shall learn the originalities of western outstanding works and make them achieve the mutual integration and mutual penetration at the same time mixing together Chinese and western culture, so as to promote the Chinese excellent veterinary drug enterprises and products to the world. |
| |
| Keywords: | culture different veterinary drugs advertise analysis |
| 本文献已被 CNKI 等数据库收录！ |
| 点击此处可从《中国兽药杂志》浏览原始摘要信息 |
| 点击此处可从《中国兽药杂志》下载免费的PDF全文 |
|
