| 论乡镇企业危机公关 |
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| 引用本文： | 朱礼龙.论乡镇企业危机公关[J].天津农学院学报,2002,9(3):53-57. |
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| 作者姓名： | 朱礼龙 |
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| 作者单位： | 安徽技术师范学院,贸易经济系,凤阳,233100 |
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| 摘 要： | 分析了乡镇企业危机公关的概念、内涵及构成要素，提出乡镇企业开展危机公关应设立危机公关部并合理配备其人员，认为乡镇企业危机公关活动主要包括危机公关调查、危机公关策划和危机公关策划方案的实施3个环节。
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| 关 键 词： | 乡镇企业 危机公关 策划方案 |
| 文章编号： | 1008-5394(2002)03-0053-05 |
| 修稿时间： | 2002年1月15日 |
Study on Crisis Public Relations of Town Enterprises |
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| ZHU Li,long.Study on Crisis Public Relations of Town Enterprises[J].Journal of Tianjin Agricultural College,2002,9(3):53-57. |
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| Authors: | ZHU Li long |
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| Abstract: | Based on analyzing the concept,content and essential factors of town enterprise's crisis public relations,the paper points out that town enterprise should set up crisis public relations'department and provide its staff member reasonably,then the paper considers that the activity of town enterprise crisis public relations mainly includes investigation,planning and implementation. |
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| Keywords: | town enterprise crisis public relation |
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