| 基于文化挖掘的景区形象定位与规划研究——以重庆边城汤寨为例 |
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| 引用本文： | 袁中智,罗有贤,翁才银.基于文化挖掘的景区形象定位与规划研究——以重庆边城汤寨为例[J].安徽农业科学,2009,37(13):6248-6250. |
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| 作者姓名： | 袁中智 罗有贤 翁才银 |
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| 作者单位： | 1. 重庆师范大学数字旅游研究基地,重庆,400047
2. 重庆师范大学地理科学学院,重庆,400047 |
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| 基金项目： | 重庆师范大学校立科研基金 |
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| 摘 要： | 通过对边域汤寨“文化资源分析-鲜明的形象定位一合理的规划定位-相应的功能设计-项目策划”，突出了边城汤寨文化旅游特色．使其与相邻其他帚区的形象互为补充，从而提升边城汤寨的形象档次和整体吸引力。
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| 关 键 词： | 文化挖掘 景区 形象定位 规划 |
Study on Image Orientation and Planning of Scenic Spots Based on Cultural Background |
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| Institution: | YUAN Zhong-zhi et al ( Research Bose of Figure Tourism, Chongqing Normal University, Chongqing 400047) |
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| Abstract: | The cultural tourism of the Biancheng Tangzhai was studied by analyzing its cultural resources,positioning its image and planning,designing its functional area and planning corresponding projects.The research results were conducive to promote the overall image of Biancheng Tangzhai and enhance its attraction. |
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| Keywords: | Cultural background Scenic spots Image orientation Planning |
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