| 以韩国茶馆经营模式为例探讨中国茶馆经营新模式 |
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| 引用本文： | 金兑妍,屠幼英.以韩国茶馆经营模式为例探讨中国茶馆经营新模式[J].茶叶,2011,37(1):25-29. |
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| 作者姓名： | 金兑妍 屠幼英 |
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| 作者单位： | 浙江大学农业与生物技术学院茶学系,杭州,310029 |
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| 摘 要： | 乐活之风已席卷全球,乐活式生活及消费方式受消费者的欢迎,因此按照乐活信念购买的消费者越来越多,变成购买力非常大的一个消费群体.本文阐述了乐活的基本概念、乐活族对食品,尤其是对茶叶消费期望,然后列举韩国的茶馆及咖啡店营业实例,已提出摸索出中国茶馆的营业新模式.
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| 关 键 词： | 乐活 有机茶 公平贸易 第三空间 茶馆 |
A study on management model of Chinese teahouses to focus on the importance of Korean style |
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| Jin Duiyan,TU Youying.A study on management model of Chinese teahouses to focus on the importance of Korean style[J].Journal of Tea,2011,37(1):25-29. |
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| Authors: | Jin Duiyan TU Youying |
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| Institution: | Kim Taeyoun,TU Youying(Department of Tea Science,College of Agriculture and Biotechnology,Zhejiang University) |
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| Abstract: | As consumer demand for food increases,demand for tea is increasingly growing.This paper describes the new consumer demands on tea.Based on this,the business model of Chinese tea house was suggested through the actual case of management for Korean tea house. |
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| Keywords: | LOHAS organic tea fair trade third place tea house |
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