| O2O精准营销理念下饲料企业营销模式创新研究 |
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| 引用本文： | 夏利平.O2O精准营销理念下饲料企业营销模式创新研究[J].中国饲料,2020(11):106-109. |
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| 作者姓名： | 夏利平 |
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| 作者单位： | 湖南工业职业技术学院 |
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| 摘 要： | 在经济全球化和实体经济快速发展的背景下,许多饲料企业选择依靠互联网和大数据技术建立O2O精准营销模式。然而,当前我国饲料行业在向O2O精准营销转型发展的过程中存在缺乏人才技术支持、利润获得率偏低、传统模式转型升级难等问题。本文以O2O精准营销理念下饲料企业营销模式创新研究为中心,结合大数据和物联网技术快速发展的背景,从O2O营销研究背景出发,以思维导图法和文献研究法为主要研究方法,具体分析经典饲料企业营销模式创新的发展案例,提出饲料企业创新开展O2O精准营销的可行化发展战略,推进科技时代饲料行业O2O精准营销模式创新发展。
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| 关 键 词： | 饲料 O2O精准营销 营销模式创新 |
Research on marketing model innovation of feed enterprises under the concept of O2O precision marketing |
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| XIA Liping.Research on marketing model innovation of feed enterprises under the concept of O2O precision marketing[J].China Feed,2020(11):106-109. |
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| Authors: | XIA Liping |
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| Institution: | (HuNan Industry Polytechnic,Changsha,Hunan Province 410208,China) |
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| Abstract: | In the context of economic globalization and the rapid development of the real economy,many feed companies choose to rely on the Internet and big data technologies to establish O2O precision marketing models. However,in the current process of China’s feed industry’s transition to O2O precision marketing,there are problems such as lack of technical support for talents,low profitability,and difficulty in upgrading and upgrading traditional models. This article focused on the research of feed company marketing model innovation under the concept of O2O precision marketing,combined the background of the rapid development of big data and the Internet of Things technology,and starts from the background of O2O marketing research. The main research methods were mind mapping and literature research. Analyzed the development cases of classic feed company marketing model innovation,proposed a feasible development strategy for feed company innovation and O2O precision marketing,and promoted the innovative development of the O2O precision marketing model of the feed industry in the era of science and technology. |
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| Keywords: | feed O2O precision marketing marketing model innovation |
| 本文献已被 CNKI 维普 等数据库收录！ |
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