| 丽江旅游品牌性别气质测度及提升对策研究 |
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| 引用本文： | 李超.丽江旅游品牌性别气质测度及提升对策研究[J].云南农业大学学报,2022(1). |
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| 作者姓名： | 李超 |
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| 作者单位： | 丽江文化旅游学院旅游管理学院 |
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| 基金项目： | 云南省教育厅项目“丽江冰雪旅游发展模式探究”(2019J0242)。 |
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| 摘 要： | 旅游品牌性别气质分析有助于旅游目的地打造鲜明的品牌形象,提高旅游者的品牌认同和旅游体验感。基于对丽江的景观意象、文化意象、地方意象和情感意象分析,以代表性旅游资源为测量对象,根据开发设计的测量量表对丽江的主要旅游资源进行测度与分析,最后根据研究结论提出丽江旅游品牌性别气质营销的提升对策。
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| 关 键 词： | 性别气质 测度 旅游品牌 |
Study on Gender Temperament Measurement and Promotion Countermeasures of Lijiang Tourism Brand |
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| LI Chao.Study on Gender Temperament Measurement and Promotion Countermeasures of Lijiang Tourism Brand[J].Journal of Yunnan Agricultural University,2022(1). |
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| Authors: | LI Chao |
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| Institution: | (School of Tourism Management,Tourism and Cultural College,Lijiang 674100,China) |
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| Abstract: | The analysis of tourism brand gender temperament is helpful to create a distinct brand image,to improve the brand identity and tourism experience of tourists.Based on the analysis of landscape image,cultural image,local image and emotional image,this paper takes the representative tourism resources as the measuring object,measures and analyzes the main tourism resources of Lijiang according to the developed and designed measurement scale,finally this paper puts forward some countermeasures for the promotion of gender temperament marketing of tourism brands in Lijiang. |
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| Keywords: | gender temperament measurements tourism brand |
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