| 农村合作经济组织主导的农产品错位营销 |
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| 引用本文： | 李光明.农村合作经济组织主导的农产品错位营销[J].安徽农业科学,2009,37(21):10162-10164. |
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| 作者姓名： | 李光明 |
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| 作者单位： | 新疆石河子大学商学院,新疆,石河子,831300 |
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| 摘 要： | 错位营销是与趋同竞争相对立的策略，其特点主要是在差别中寻求发展，因此对农村合作经济组织主导的农产品营销有极其重要的现实作用。笔者以新疆玛纳斯县为例，以农村合作经济组织为主的农产品营销体系迅速发展，主要表现在：①依托特色产业和优势产业组建农业产业协会；②依托龙头企业和专业大户组建专业经济联合体；③托科研院所和大专院校组建专业技术研究会；④依托基层供销和商业部门组建专业合作社。利用农产品错位营销能够提升农村合作经济组织的凝聚力，因此在具体的策略实施中应当注意：一是精准目标市场定位；二是力推无公害农产品；三是建立完善利益联结机制；四是提升信息化服务水平。
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| 关 键 词： | 农村合作经济组织 错位营销 农产品 |
Agricultural Products' Dislocation Marketing in Agricultural Cooperation Economic Organization |
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| LI Guang-ming.Agricultural Products'' Dislocation Marketing in Agricultural Cooperation Economic Organization[J].Journal of Anhui Agricultural Sciences,2009,37(21):10162-10164. |
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| Authors: | LI Guang-ming |
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| Institution: | LI Guang-ming(School of Business,Shihezi University,Shihezi,Xinjiang 831300) |
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| Abstract: | Dislocation marketing was strategy which opposed to convergence competition,and its character was looking for development in difference,so it played an important realistic role in agricultural products' marketing which dominated by rural cooperative economic organization.Take an example of Manasi County in Xinjiang,the agricultural products' marketing system by rural cooperative economic organization had developed rapidly,there were agricultural industrial association which relied on characteristics and sup... |
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| Keywords: | Rural cooperative economic organization Dislocation marketing Agricultural products |
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