| 农产品品牌升级因素的模糊综合评价模型分析 |
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| 引用本文： | 王燕,丁森林.农产品品牌升级因素的模糊综合评价模型分析[J].农业科技管理,2010,29(1):62-65. |
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| 作者姓名： | 王燕 丁森林 |
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| 作者单位： | 河北农业大学商学院,保定,071000 |
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| 摘 要： | 伴随国内外市场竞争压力的日益加剧以及消费者对高质量生活的个性化要求,农产品品牌逐步成为农产品企业在市场中提高自身竞争力,扩大市场份额的重要途径之一,因此,加快实施农产品品牌战略尤为重要。文章通过模糊综合评价模型对影响农产品品牌升级的因素进行了分析,提出具有可操作性的模糊综合分析方法。
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| 关 键 词： | 农产品品牌 品牌升级 模糊综合评价模型 |
Analysis of Agricultural Brand Upgrading Factors Based on Fuzzy Evaluation Model |
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| Wang Yan,Ding Senlin.Analysis of Agricultural Brand Upgrading Factors Based on Fuzzy Evaluation Model[J].Management of Agriculture Science and Technology,2010,29(1):62-65. |
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| Authors: | Wang Yan Ding Senlin |
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| Institution: | Business School/a>;Hebei Agricultural University/a>;Baoding/a>;071000 China |
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| Abstract: | Along with the increase of competition pressure in domestic and international market and personalized requirements of consumers for high quality life,agricultural products brand is one of important ways for agricultural products raising their own competitiveness and expanding their market share.Therefore,it's particularly important that agricultural products brand strategy should be implemented sooner.Using fuzzy comprehensive evaluation model,the influence factors of agricultural products brand upgrading w... |
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| Keywords: | Agricultural products brand Brand upgrading Fuzzy comprehensive evaluation model |
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