| “镇巴花魔芋”品牌保护与发展对策 |
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| 引用本文： | 刘 鑫,张 静,温友斌.“镇巴花魔芋”品牌保护与发展对策[J].陕西农业科学,2021(7):91-93. |
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| 作者姓名： | 刘 鑫 张 静 温友斌 |
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| 作者单位： | （1.镇巴县农业技术推广站,陕西 镇巴 723600;2.镇巴县农民科技教育培训中心, 陕西 镇巴 723600） |
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| 摘 要： | 镇巴是秦巴山区魔芋最佳适生区之一,魔芋产业已经成为县域脱贫攻坚的支柱产业,实现贫困群众增收致富的朝阳产业、绿色产业,崛起于秦巴山水间的生态产业。镇巴花魔芋,俗称镇巴魔芋,本地传统主栽品种,在生产中表现为抗病性强、产量高、品质稳定,保护利用“镇巴花魔芋”品牌意义重大。该文紧扣县域产业发展实际,从坚持花魔芋技术综合示范、聚焦经营主体活力、促进产学研融合、品牌应用监管、完善激励促进机制、夯实发展措施等方面提出了“镇巴花魔芋”保护发展的路径对策,致力夯实乡村振兴产业基础保障,持续推进镇巴农业农村经济高质量发展。
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| 关 键 词： | 镇巴花魔芋 品牌保护 发展对策 |
Brand Protection and Countermeasures for Development of Zhenba Amorphophallus konjac |
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| LIU Xin,ZHANG Jing,WEN Youbin.Brand Protection and Countermeasures for Development of Zhenba Amorphophallus konjac[J].Shaanxi Journal of Agricultural Sciences,2021(7):91-93. |
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| Authors: | LIU Xin ZHANG Jing WEN Youbin |
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| Abstract: | Zhenba is one of the best growing areas for Amorphophallus konjac in Qinba mountain area. Amorphophallus konjac industry has become a pillar industry for poverty alleviation, and it is a sunrise industry and green industry for the poor to increase their income and become rich, and it is also an ecological industry in Qinba area. Zhenba Amorphophallus konjac commonly known as Amorphophallus zhenbahuaensis, is a main local traditional cultivar with strong disease resistance, high yield and stable quality. It is of great significance to protect and utilize the brand of "Amorphophallus zhenbahuaensis". Based on the actual industrial development in China,the development path and countermeasures for the protection and development of "Zhenba Amorphophallus" were put forwaded.The concrect measures are to adher to the comprehensive demonstration of Amorphophallus technology, focus on the vitality of business entities, promote the integrate industry with universities and research, supervise brand application, improve the incentive and promotion mechanism, and consolidate the development measures, so as to consolidate the industrial foundation of rural revitalization, promote the high-quality development of Zhenba''s agricultural and rural economy. |
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| Keywords: | Zhenba Amorphophallus konjac Brand protection Development countermeasures |
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