| “精准营销”与农业高校个性化信息服务 |
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| 引用本文： | 刘钟.“精准营销”与农业高校个性化信息服务[J].计算机与农业,2012(1):33-34,41. |
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| 作者姓名： | 刘钟 |
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| 作者单位： | 河北农业大学图书馆,河北保定071001 |
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| 基金项目： | 河北农业大学校基金项目（编号FS20101809）. |
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| 摘 要： | 系统论述了精准营销和个性化信息服务的内涵及这两个概念的相关性。通过对这两个不同学术领域的概念相关性研究，阐述了农业高校图书馆个化信息服务开展的重要性和必要性，及可以顺利进行的必要条件。
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| 关 键 词： | 精准营销 农业高校图书馆 个性化信息服务 |
Precise Marketing and Personalized Information Service in Agricultural University |
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| LIU Zhong.Precise Marketing and Personalized Information Service in Agricultural University[J].Computer and Agriculture,2012(1):33-34,41. |
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| Authors: | LIU Zhong |
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| Institution: | LIU Zhong (Library of Agricultural University of Hebei, Hebei Baoding 071001) |
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| Abstract: | The connotations of precise marketing and personalized information service were systematically discussed in this paper. The relativity between these two different academic fields was also studied. The importance and necessity of implementation of personalized information service in agricultural university were described. Meanwhile, the necessary conditions for successful implementation were discussed. |
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| Keywords: | precise marketing library of agricultural university personalized information service |
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