| “一带一路”倡议下西部地区农产品营销问题与建议 |
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| 引用本文： | 孟芙蓉.“一带一路”倡议下西部地区农产品营销问题与建议[J].农业工程,2018,8(11):157-159. |
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| 作者姓名： | 孟芙蓉 |
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| 作者单位： | 陕西邮电职业技术学院，陕西 咸阳712000 |
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| 基金项目： | 2017年度高等教育科学研究项目（项目编号：XGH17067）；陕西省科技厅软科学研究项目（项目编号：2018KRM108） |
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| 摘 要： | 利用SWOT分析法从外部环境机会与挑战、内部环境优势与劣势4个方面对“一带一路”倡议下西部地区农产品营销问题进行了分析，指出了存在的问题并提出科学合理的建议，可为西部地区农产品营销提供具有一定参考价值的理论指导。
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| 关 键 词： | 一带一路 西部地区 农产品营销 SWOT分析 |
Marketing Problems and Suggestions for Agricultural Products in Western China under Initiative of‘the Belt and Road’ |
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| MENG Furong.Marketing Problems and Suggestions for Agricultural Products in Western China under Initiative of‘the Belt and Road’[J].Agricultural Engineering,2018,8(11):157-159. |
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| Authors: | MENG Furong |
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| Abstract: | Marketing problems for agricultural products in western China under initiative of‘the Belt and Road’were analyzed from 4 aspects of opportunities and threats of external environment，advantages and disadvantages of internal environment through method of SWOT.Existing problems were pointed out and scientific and reasonable suggestions were put forward，that could provide some theoretical guidance with a certain reference value for marketing of agricultural products in western China. |
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