| 女性旅游市场分析及开发策略 |
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| 引用本文： | 王娟,李渊,程静静.女性旅游市场分析及开发策略[J].安徽农学通报,2007,13(4):142-144,124. |
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| 作者姓名： | 王娟 李渊 程静静 |
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| 作者单位： | 安徽师范大学国土资源与旅游学院,安徽,芜湖,241000 |
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| 摘 要： | 从女性旅游在国际及国内的发展状况来看,这一旅游市场日趋重要,已经在当前我国旅游业发展中占有相当地位,应引起旅游业及相关部门和群体的重视.通过对女性旅游行为模式、消费特征进行分析,并将女性旅游市场划分为女性购物游、医疗美容健身游、体验游、亲水游四个细分市场,分析了这些市场的特征,在此基础上提出了一些女性旅游市场开发的策略和建议.
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| 关 键 词： | 女性旅游 市场特征 细分市场 市场开发 |
| 文章编号： | 1007-7731(2007)04-142-03 |
| 修稿时间： | 2007年1月15日 |
Analysis and Developmental Strategy of Female Tourism Market |
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| Wang Juan,Li Yuan,Cheng Jingjing.Analysis and Developmental Strategy of Female Tourism Market[J].Auhui Agricultural Science Bulletin,2007,13(4):142-144,124. |
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| Authors: | Wang Juan Li Yuan Cheng Jingjing |
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| Abstract: | The female tourism is playing an important role in the ongoing development of tourism industry in China following an in-depth analysis of female tourism behavioral pattern and characteristic of consumption.The market is subdivided into several sections,such as shopping-killing,medicine and fitness-keeping,experience-seeking,water-wetting.All these markets are analysed.the author also makes some suggestions on development of female tourism market. |
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| Keywords: | female tourism market features subsection of market development of market |
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