| 基于发展区域公共品牌实现乡村产业振兴的路径分析——以运城市地理标志农产品为例 |
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| 引用本文： | 王康杰.基于发展区域公共品牌实现乡村产业振兴的路径分析——以运城市地理标志农产品为例[J].农学学报,2019,9(6):92-100. |
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| 作者姓名： | 王康杰 |
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| 作者单位： | 山西省运城市农业资源区划与名优产品发展中心办公室 |
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| 摘 要： | 地理标志农产品是悠久农耕文化和独特地域特色的集中体现,具有促进产业集聚和带动区域农村经济发展的显著作用,有利于延长产业链条、拓展农业功能性。这种融合和拓展也成为区域农业产业结构调整、经济发展和实现乡村振兴中"产业兴旺"的重要引擎。运城市地处黄河中游,是黄河流域农耕文明的重要发源地,也是传统农业强市,在党中央提出"乡村振兴"战略的大背景下,文章以运城地理标志农产品为样本,进行深入调研分析,提出了以发展地理标志农产品这个区域公共品牌为依托,打造历史悠久、文化厚重、品质优良的运城农产品品牌形象;构建特色鲜明、环境优好、支撑有力的产业发展格局;形成驱动农业转型升级、提升产业发展水平、增加农民收入3个方面的建议和路径,挖掘地理标志农产品这一区域公共品牌的经济价值,发挥特色产业的带动作用,更好的实现乡村产业振兴。
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| 关 键 词： | 运城 地理标志 农产品 区域公共品牌 现代农业 |
| 收稿时间： | 2018/9/27 0:00:00 |
| 修稿时间： | 2019/1/25 0:00:00 |
Path Analysis of the Revitalization of Rural Industry Based on the Development of Regional Public Agricultural Brands: Taking Geographical Indications of Agricultural Products as an Example |
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| Abstract: | Geographical indication of agricultural products are the concentrated expression of long traditional agricultural culture and unique geographical features. It has a prominent role in promoting industrial agglomeration and driving the development of rural economy, which also beneficial to extend the industrial chain and expand the multi-function of agriculture. Such integration and expansion has also become an important engine of regional agricultural industrial restructuring, economic development and rural revitalization. Located in the middle reaches of the Yellow River, Yuncheng City is an important birthplace of agricultural civilization in the Yellow River Basin and a strong traditional agricultural city. Taking Yuncheng''s geographical indications agricultural products as samples, this paper conducts in-depth investigation and analysis, also proposes to build a brand image of Yuncheng agricultural products with a long history, rich culture, and high quality based on the development of a public brand of the geographical indication agricultural products; We will build a strong industrial development pattern with distinctive features, excellent environment and strong support. The suggestions and ways to form the main forces of "driving the transformation and upgrading of agriculture, upgrading the level of industrial development and increasing farmers'' income" are to excavate the economic value of the regional public brand of geographical indications agricultural products, give full play to the driving role of characteristic industries, and better realize the revitalization of rural industry. |
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| Keywords: | Yuncheng geographical indication agricultural product regional public brand modern agriculture |
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