| 对中国药用植物园旅游资源的SWOT分析与发展对策 |
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| 引用本文： | 付晖,朴永吉,徐欢,强宪军.对中国药用植物园旅游资源的SWOT分析与发展对策[J].农业科技与信息,2009(9). |
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| 作者姓名： | 付晖 朴永吉 徐欢 强宪军 |
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| 作者单位： | 山东农业大学林学院;山东农业大学园艺科学与工程学院;夏津县园林局; |
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| 摘 要： | 利用SWOT分析的方法,对中国药用植物园旅游资源进行优势、劣势、机遇和威胁分析,并提出相应的发展对策,有利于发挥中国药用植物园自身优势,抓住机遇,扬长避短,明确目标定位,制定相应措施,建成特色中医药旅游景区。
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| 关 键 词： | 中国药用植物园 旅游资源 SWOT分析 发展对策 |
SWOT Analysis and Development Strategies on Tourism Resources in China Medicinal Botanical Garden |
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| Authors: | Fu Hui Piao Yong-ji Xu Huan Qiang Xian-jun |
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| Institution: | 1 Shangdong Agricultural University;college of forestry;Taian 271000;2 Shangdong Agricultural University;college of scientific and technical horticulture;3 Garden bureau of Xiajin;Dezhou 253000 |
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| Abstract: | Based on the SWOT analysis method,this article analyzed the tourism resources of medicinal gardens strengths,weaknesses,opportunities and threats,and put forw ard the corresponding development countermeasure.In order to display superiority of China Medicinal Botanical Garden,hold the opportunity,enhance strong points and avoids weaknesses,formulate corresponding measures,and complete the characteristic Chinese medicine tourist scenic zone. |
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| Keywords: | China Medicinal Botanical Garden Tourism resources SWOT analysis Development countermeasure |
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