| 农产品品牌构建及其途径——以浙江茶产业为例 |
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| 引用本文： | 钱杭园,杨小微,沈学政.农产品品牌构建及其途径——以浙江茶产业为例[J].安徽农业科学,2010,38(2):940-943. |
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| 作者姓名： | 钱杭园 杨小微 沈学政 |
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| 作者单位： | 1. 浙江林学院人文学院,浙江临安,311300
2. 浙江林学院茶文化学院,浙江临安,311300 |
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| 基金项目： | 浙江省重点创新团队项目资助 |
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| 摘 要： | 介绍了农产品品牌构建的涵义及其基本形式，从农产品地理标志的申报和使用、证明商标的申请、驰名商标和著名商标的评定、有机食品和绿色食品的认证等方面探讨了农产品品牌构建的基本途径。以浙江省茶产业为例，分析了其发展现状、品牌构建情况和所取得的成效。
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| 关 键 词： | 农产品 品牌构建 茶产业 浙江省 |
Construction of Agricultural Products Brands and Its Approaches |
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| QIAN Hang-yuan et al.Construction of Agricultural Products Brands and Its Approaches[J].Journal of Anhui Agricultural Sciences,2010,38(2):940-943. |
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| Authors: | QIAN Hang-yuan |
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| Institution: | School of Humanities;Zhejiang Forestry College;Linan;Zhejiang 311300 |
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| Abstract: | The connotation and basic forms of the construction of agricultural products brands were introduced.The basic approaches were discussed from the aspects such as the declaration and use of geographical indications of agricultural products,application of certification mark,evaluation of well-known mark and famous mark as well as certification of organic food and green food.Taking tea industry in Zhejiang Province as a case,its current development,brand construction status and achievements were analyzed. |
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| Keywords: | Agricultural products Brand construction Tea industry Zhejiang Province |
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