The Sampler Platter: An Introduction to Nine Agricultural and Food Digital Projects |
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Authors: | Sarah C Williams |
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Institution: | Milner Library , Illinois State University , Normal, IL, 61790-8900 E-mail: ssteini@ilstu.edu |
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Abstract: | ABSTRACT Information technologies are offering new ways for Extension personnel to reach a wider audience. Incorporating these technologies into an educational strategy requires an assessment of the propensity of Extension's clientele to use such technologies. Results from a survey of farmers suggest a preference for receiving information through direct communication. This method provides an opportunity for Extension to encourage farmers to use existing information technologies in order to realize greater efficiency gains. The results also suggest that the socio-economic factors examined were not related to the preference for any type of information technology. |
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Keywords: | Information technologies Extension direct communication equipment and machines print media broadcast media |
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