| 黑龙江省地产果品销售现状及促销策略 |
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| 引用本文： | 刘海荣,杨晓华,郭金玲.黑龙江省地产果品销售现状及促销策略[J].黑龙江农业科学,2014(3):120-122. |
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| 作者姓名： | 刘海荣 杨晓华 郭金玲 |
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| 作者单位： | 黑龙江省农业科学院牡丹江分院,黑龙江牡丹江157041 |
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| 摘 要： | 黑龙江省地产果具有优质、绿色、营养含量高和口感好等优势,有广大的国内外市场。然而目前地产果外在品质差、经销渠道单一、混乱,没形成完整的经销体系等问题影响了地产果产业化进程。为进一步推进黑龙江省地产果的发展,从确定目标市场,加大宣传力度,打造品牌;强化果农、经销果商的质量意识;建立适于开拓市场的销售体系管理规范等方面对黑龙江省地产果品的销售以及促销进行系统的分析,以期为地产果的发展提供参考。
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| 关 键 词： | 黑龙江省 地产果品 促销策略 农产品 |
Sales Status and Promotion Strategy of Local Fruits in Heilongjiang Province |
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| LIU Hai-rong,YANG Xiao-hua,GUO Jin-ling.Sales Status and Promotion Strategy of Local Fruits in Heilongjiang Province[J].Heilongjiang Agricultural Science,2014(3):120-122. |
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| Authors: | LIU Hai-rong YANG Xiao-hua GUO Jin-ling |
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| Institution: | (Mudanjiang Branch of Heilongjiang Academy of Agricultural Sciences, Mudanjiang, Hei- longjiang 157041) |
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| Abstract: | There were many advantages of local fruits in Heilongjiang province,such as high quality,green,.high nutritional content and good taste, and it has broad market both at home and abroad, however, the industrializa- tion of local fruits was affected by the problems including poor quality of the external,single and complete dis- tribution channels and no complete distribution system. In order to promote the development of local fruits fur- ther in Heilongjiang province, the sales and promotion of local fruits were analyzed systematically, including that determining the target market, increase the propaganda dynamics, build the brand, strengthen the con- sciousness of growers and dealers,and establish suitable sales system and management for developing market, so as to provide the references for the development of local fruits in Heilongjiang province. |
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| Keywords: | Heilongiiang province local fruit promotion strategy agricultural products |
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