| 中国马铃薯贸易与营销策略分析 |
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| 引用本文： | 刘 洋,易晓峰,罗其友,高明杰,张 萌.中国马铃薯贸易与营销策略分析[J].中国农学通报,2016,32(2):180-185. |
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| 作者姓名： | 刘 洋 易晓峰 罗其友 高明杰 张 萌 |
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| 作者单位： | (中国农业科学院农业资源与农业区划研究所,北京 100081） |
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| 基金项目： | 现代农业产业技术体系专项资金“马铃薯产业经济研究”(CAR-10)。 |
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| 摘 要： | 马铃薯贸易和营销对促进马铃薯消费、发展马铃薯产业具有重要的作用。从贸易和销售的角度出发，分析了在新常态和新形势下中国马铃薯产业发展的特点，提出了促进马铃薯产业健康发展的贸易策略和营销策略。研究结论表明：（1）中国是马铃薯生产和消费大国，贸易小国，出口以鲜薯为主。（2）中国马铃薯生产价格底线约为0.82元/kg。（3）马铃薯市场价格波动频繁，价格季节波动明显。（4）马铃薯营销方式传统，营养价值认识不足，消费形式单一，制约国内马铃薯消费。（5）营造良好的贸易发展环境，积极开拓国际市场，推动马铃薯主食化和综合利用产品的消费，促进马铃薯贸易和消费。
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| 关 键 词： | 果园绿肥 果园绿肥 养分释放 腐解 |
| 收稿时间： | 2015/7/16 0:00:00 |
| 修稿时间： | 2015/8/27 0:00:00 |
Analysis of Potato Trade and Marketing Strategy in China |
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| Liu Yang,Yi Xiaofeng,Luo Qiyou,Gao Mingjie and Zhang Meng.Analysis of Potato Trade and Marketing Strategy in China[J].Chinese Agricultural Science Bulletin,2016,32(2):180-185. |
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| Authors: | Liu Yang Yi Xiaofeng Luo Qiyou Gao Mingjie and Zhang Meng |
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| Institution: | (Institute of Agricultural Resources and Regional Planning, Chinese Academy of Agricultural Sciences,Beijing 100081) |
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| Abstract: | Potato trade and marketing had an important role in promoting potato consumption and potato industry. From the perspective of trade and marketing, this paper analyzed the characteristics of China’s potato industry in the new normal and the new situation, and proposed the trade policies and marketing strategies for boosting the healthy development of the potato industry. The results showed that: (1) China was one of the world’s largest potato producing and consuming countries, but only a country with a small international potato trading volume, the main export products were the low-value fresh potato; (2) the base price of China’s potato production was about 0.82 yuan/kg; (3) potato price had the characteristics of high frequency fluctuation and seasonal change; (4) traditional potato marketing, weak awareness of potato nutrient value, and simple consumption pattern restricted the potato consumption; (5) recommendations for promoting the potato trade and consumption included creating a favorable environment for trade, actively exploring the international market, promoting potato consumption and utilization as staple food products. |
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| Keywords: | potatoes trade marketing strategy |
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