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浙江东阳红木家具产业存在的问题及建议
引用本文:许海峰,戴向东,叶岚,章运,王菊雅.浙江东阳红木家具产业存在的问题及建议[J].林产工业,2019,46(6):41-44.
作者姓名:许海峰  戴向东  叶岚  章运  王菊雅
作者单位:绍兴职业技术学院,绍兴,312000;中南林业科技大学家具与艺术设计学院,长沙,410004;浙江理工大学科技与艺术学院,上虞,312369
基金项目:文化部文化艺术科学研究项目;浙江省文化厅科研项目
摘    要:东阳虽为我国主要红木家具集聚区之一,但红木家具产业存在着原料来源匮乏、差异化战略缺失、专业人才短缺等一系列问题。在分析问题基础上,从政府加强政策引导和产业规划、目标消费受众设定、人体工程学应用、产学研合作“、因品选材”与“因品施艺”、品牌内涵建设、科学管理、推行低碳制造等方面,提出适合产业转型升级的对策。

关 键 词:浙江东阳  红木家具产业  问题  对策

Problems and Suggestions on the Dongyang Mahogany Furniture Industry in Zhejiang Province
XU Hai-feng,DAI Xiang-dong,YE Lan,ZHANG Yun,WANG Ju-ya.Problems and Suggestions on the Dongyang Mahogany Furniture Industry in Zhejiang Province[J].China Forest Products Industry,2019,46(6):41-44.
Authors:XU Hai-feng  DAI Xiang-dong  YE Lan  ZHANG Yun  WANG Ju-ya
Institution:(Shaoxing Vocational and Technical College, Shaoxing 312000, China;Central South University of Forestry and Technology, Changsha 410004, China;Keyi College of Zhejiang Sci-Tech University, Shangyu 312369, China)
Abstract:Although the Dongyang mahogany furniture industry is one of the main mahogany furniture gathering areas in China, there are a series of problems such as lack of raw materials, lack of differentiation strategies, and shortage of professionals. On the basis of analyzing the problems, this paper proposes some countermeasures suitable for industrial transformation and upgrading from the following aspects: the government's policy guidance and industrial planning, setting target consumer audiences, ergonomics application, industry-university-research cooperation,"material selection" and "product-based art", brand connotation construction, scientific management, low-carbon manufacturing and so on.
Keywords:Dongyang Zhejiang province  Mahogany furniture industry  Problems  Countermeasures
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