| 基于钻石模型-FD评价法下区域公用农产品品牌价值研究 ——以澄城樱桃为例 |
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| 引用本文： | 李娜娜.基于钻石模型-FD评价法下区域公用农产品品牌价值研究 ——以澄城樱桃为例[J].农业工程,2024,14(1). |
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| 作者姓名： | 李娜娜 |
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| 基金项目： | 陕西社科项目2017D022 |
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| 摘 要： | 摘要：以钻石模型理论为基础，借助FD（Forced Decision）强制评价法，对陕西省澄城樱桃品牌价值进行评价。得出结论：需求条件、产业集群、机遇三个因素的价值系数小于1，这三个方面应作为澄城樱桃未来产业发展过程中重点关注和改进的领域；而生产要素、企业战略结构与同业竞争、政府三个因素的价值系数大于1，说明当前澄城樱桃产业发展在这三个方面的投入产出值较高，对于澄城樱桃品牌价值的提升作用较大，未来还应加大这三个方面的输入值，使得澄城樱桃产业得到最快、最有效的品牌价值提升。
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| 关 键 词： | 关键词：钻石模型 FD评价法 农产品区域公用品牌 澄城樱桃 |
| 收稿时间： | 2022/6/28 0:00:00 |
| 修稿时间： | 2022/10/6 0:00:00 |
Brand value evaluation of regional public agricultural products based on diamond model-FD evaluation method -- Take Chengcheng Cherry as an example |
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| linana.Brand value evaluation of regional public agricultural products based on diamond model-FD evaluation method -- Take Chengcheng Cherry as an example[J].Agricultural Engineering,2024,14(1). |
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| Authors: | linana |
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| Abstract: | Abstract: The brand value of Chengcheng cherry in Shaanxi province was evaluated which can use the Diamond model theory and FD (Forced Decision) Forced evaluation method, It is concluded that the value coefficient of demand conditions, industrial clusters and opportunities is less than 1, We should pay attention to these three aspects and enhance these three aspects improvement in the future development of Chengcheng cherry industry. The value coefficients of production factors, enterprise strategic structure and industry competition, and government are greater than 1, It is can Concluded that the output value is higher than the input value, It plays a great role in enhancing the brand value of Chengcheng cherry. In the future, we should increase the input value of these three aspects, so that chengcheng cherry industry can get the fastest and most effective brand value enhancement. |
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