| 绿色食品形象识别系统设计与管理研究 |
| |
| 引用本文： | 王敏.绿色食品形象识别系统设计与管理研究[J].现代农业科技,2011(2):358-359. |
| |
| 作者姓名： | 王敏 |
| |
| 作者单位： | 中国绿色食品发展中心,北京,100081 |
| |
| 摘 要： | 该文分析了绿色食品形象识别设计与管理的要素和必要性,并结合当前绿色食品品牌建设的新形势和发展阶段,提出了绿色食品形象识别系统设计与管理的实施战略,以促进绿色食品事业形象的整体提升。
|
| 关 键 词： | 绿色食品 形象识别系统 设计管理 品牌建设 |
Research on Design and Management of Green Food Corporate Identity System |
| |
| Authors: | WANG Min |
| |
| Institution: | WANG Min(China Green Food Development Center,Beijing 100081) |
| |
| Abstract: | In this paper,the basic elements and requirements of corporate identity system(CIS) design and management were analyzed.Based on the new status and development stage of brand creation in green food,the strategies of green food CIS design and management were proposed,in order to promote the image improvement of the green food industry. |
| |
| Keywords: | green food corporate identity system design and management brand creation |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
