| 茶文化资源类型及业态范式研究 |
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| 引用本文： | 沈学政,苏祝成,王旭烽.茶文化资源类型及业态范式研究[J].茶叶科学,2015,35(3):299-306. |
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| 作者姓名： | 沈学政 苏祝成 王旭烽 |
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| 作者单位： | 浙江农林大学艺术设计 人文·茶文化学院,浙江 临安 311300 |
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| 基金项目： | 浙江省科技厅软科学项目(2014C25013) |
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| 摘 要： | 中华茶文化通过与农业融合反哺地方经济,形成茶文化产业。本文采用文化资源基础理论,将茶文化资源分为五大主要类型,并进一步细分为15种基本类别和13种茶文化产业类型。随后以福建省、武夷地区、大益品牌为案例,分别从一个省、一个地区、一个企业的角度总结茶文化资源3种产业开发范式,即比较优势模式、点轴开发模式和产业延伸模式,探讨茶文化资源综合开发对于区域经济和茶业转型升级的意义。
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| 关 键 词： | 茶文化 文化资源 资源类型 业态范式 |
| 收稿时间： | 2015-02-03 |
Research on the Type and Mode of the Development of Tea Culture Resource |
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| SHEN Xuezheng
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SU Zhucheng
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WANG Xufeng.Research on the Type and Mode of the Development of Tea Culture Resource[J].Journal of Tea Science,2015,35(3):299-306. |
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| Authors: | SHEN Xuezheng SU Zhucheng WANG Xufeng |
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| Institution: | Tea Culture Institute, Zhejiang A&F University, Lin′an 311300, China |
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| Abstract: | Chinese tea culture converged the local economy and agriculture to form the tea cultural industry. Based on the theory of cultural resource, this thesis divided the tea culture heritage resources into 5 major types. And further more, we subdivided it into 15 basic categories. Meanwhile, in view of the different types of tea cultural heritage resources, we put forward 13 main development mode, which promote the regional economy and advance the tea industry transformation and upgrading. Then, taking Fujian Province, Wuyi area, TAETEA as the case, respectively, we summed up 3 kinds of development mode of tea cultural heritage resource, from a province, a region, a business point of view, namely comparative advantage model, point a xis development model and the extended model industry. |
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| Keywords: | tea culture heritage resource resource type development mode |
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