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重庆动物园科普解说资源包设计与应用
作者姓名:田时飞  袁梨  匡高翔  田小芳  周俊  喻元  邹艳  吴登虎
作者单位:重庆动物园
摘    要:本文以受众对科普解说需求度的调查结果为依据,针对性地设计了以动物知识、动物行为、动物故事趣谈和互动体验为素材的鸟类科普解说资源包,并对资源包使用效果进行了评估。结果显示,科普教育资源包使用后,受众对有资源包的科普解说兴趣度明显提高,有效延长了受众在展区的停留时间;在保护野生动物的认知和情感上也有了很大的提升,86%的受众表示会再次参观动物园,100%的受众会持续关注野生动物保护相关内容;受众满意度从68%提升到88%。结果表明,科普解说资源包的应用有效提升了科普解说效果,值得推广应用。

关 键 词:科普解说  资源包  公众教育

Design and Application of the Science Popularization Resource Package at Chongqing Zoo
Authors:TIAN Shifei  YUAN Li  KUANG Gaoxiang  TIAN Xiaofang  ZHOU Jun  YU Yuan  ZOU Yan  WU Denghu
Institution:(Chongqing Zoo,Chongqing,400050,China)
Abstract:Based on survey results on visitor requirements for science popularization,we designed and compiled a resource package of science popularization for birds.Included topics are knowledge of animals,animal behavior,animal stories,and animal interactive experience.We evaluated the effect of the use of the resource package.After the use of the resource package,viewer interest in popular science themes of the resource package significantly increased.This extended viewer time in the animal exhibition area;and enhanced viewer awareness and inclination to protect wild animals.Of surveyed viewers,86%were willing to visit the zoo again,100%committed to continue their attention to wildlife conservation,and viewer satisfaction increased from 68%to 88%.The use of the resource package improved popularization of science and proved worthy of promotion and application.
Keywords:Science popularization  Resource package  Public education
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