| 黑龙江省发展农产品网络营销的SWOT分析 |
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| 引用本文： | 张平.黑龙江省发展农产品网络营销的SWOT分析[J].内蒙古农业科技,2009(4):77-79,86. |
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| 作者姓名： | 张平 |
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| 作者单位： | 大庆师范学院,黑龙,江大庆,163712 |
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| 基金项目： | 黑龙江省教育厅人文社科项目 |
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| 摘 要： | 随着互联网技术的高速发展，网络市场被众多农产品销售商看好，网络营销已经成为农产品营销的重要途径。黑龙江省有丰富的农产品资源，但农产品流通不畅一直是阻碍黑龙江省农业和农村经济健康发展、农民增收乃至农村稳定的重要因素之一。所以．黑龙江省农业经济应将销售这一环节作为重中之重。文章旨在研究黑龙江省农产品网络营销，将其进行SWOT分析。为完善黑龙江省农产品网络营销提供理论依据。
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| 关 键 词： | 农产品 网络营销 SWOT分析 黑龙江 |
SWOT Analysis of Agricultural Products' Network-marketing in Heilongjiang Province |
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| ZHANG Ping.SWOT Analysis of Agricultural Products'' Network-marketing in Heilongjiang Province[J].Inner Mongolia Agricultural Science and Technology,2009(4):77-79,86. |
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| Authors: | ZHANG Ping |
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| Institution: | Daqing Normal University;Daqing 163712;China |
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| Abstract: | With the rapid development of Internet Technology,network market vendors were optimistic about many agricultural products selling,network marketing has become an important channel for marketing of agricultural products.Heilongjiang Province has the best natural resources,but poor circulation of agricultural products in Heilongjiang Province has been hampered economic health of agriculture and rural development, farmers and the rural areas to increase the stability of one of the important factors.Therefore,t... |
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| Keywords: | Agricultural Products Network marketing SWOT analysis Heilongjiang province |
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