| 城市旅游形象定位研究——以渭南市为例 |
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| 引用本文： | 严春艳.城市旅游形象定位研究——以渭南市为例[J].安徽农业科学,2011(11):6759-6761. |
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| 作者姓名： | 严春艳 |
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| 作者单位： | 渭南师范学院环境与生命科学系; |
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| 摘 要： | 综合渭南市的旅游形象现状、旅游资源禀赋和城市形象竞争力分析,初步提出了新时期旅游形象新定位,并提出了渭南市旅游形象开发对策。
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| 关 键 词： | 旅游形象 定位 形象塑造 渭南市 |
Study on the Positioning of City Tourism Image |
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| YAN Chun-yan.Study on the Positioning of City Tourism Image[J].Journal of Anhui Agricultural Sciences,2011(11):6759-6761. |
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| Authors: | YAN Chun-yan |
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| Institution: | YAN Chun-yan(Department of Environment and Life Sciences,Weinan Teachers University,Weinan,Shaanxi 714000) |
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| Abstract: | The actual state of tourism image,the abundant resources of tourism and the competitive strength analysis of the city image were summarized in this paper.The positioning of tourism image of Weinan City in the new period was preliminarily proposed.Tourism image development countermeasures of Weinan City were put forward. |
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| Keywords: | Tourism image Positioning Image molding Weinan city |
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