| 农村电商发展背景下高职商务英语人才教育与培养路径 |
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| 作者姓名： | 张欣欣 |
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| 作者单位： | 河南工业和信息化职业学院 河南,焦作 454150 |
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| 摘 要： | 随着国家对农村市场的重视和乡村振兴战略的提出，农村电子商务也如雨后春笋般不断诞
生。农村电子商务的不断发展为高职商务英语专业人才提供了新的机遇和挑战。本文对传统高职商
务英语人才的培养现状进行分析，并对农村电商新环境下的高职商务英语专业人才教育与培养的路
径进行了探索和建议。
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| 关 键 词： | 农村电商 商务英语 人才培养 |
Education and Training of Business English Talents in Higher Vocational
Colleges under the Development of Rural E-commerce |
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| Authors: | ZHANG Xinxin |
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| Institution: | Henan Vocational College of Industry and Information Technology |
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| Abstract: | With the country's attention to the rural market and the Rural Revitalization Strategy, rural ecommerce
is also springing up. The continuous development of rural e-commerce provides new opportunities
and challenges for business English professionals in higher vocational colleges. And explores and suggests
the path of the education and cultivation of business English talents in the new rural e-commerce environ?
ment. |
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| Keywords: | rural e-commerce business English personnel training |
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