| 文化营销在企业营销中的应用研究 |
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| 引用本文： | 陈晓东.文化营销在企业营销中的应用研究[J].技术与市场,2011(5). |
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| 作者姓名： | 陈晓东 |
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| 作者单位： | 河南工业职业技术学院; |
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| 摘 要： | 文化营销就是利用企业文化力进行营销,内塑文化营销理念,外塑文化营销形象,两者在具体的市场运作中,相互融合而形成的一种营销模式。企业应正视文化营销中的问题,从观念、文化、形象三方面采取措施,利用文化营销给企业带来经济效益和社会效益。
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| 关 键 词： | 文化营销 营销问题 营销措施 |
Application Analysis of Cultural Marketing in Enterprise's Marketing |
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| CHEN Xiao-dong.Application Analysis of Cultural Marketing in Enterprise's Marketing[J].Technology & Market(Landscape Engineer),2011(5). |
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| Authors: | CHEN Xiao-dong |
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| Institution: | CHEN Xiao-dong (Henan Polytechnic Institute,Nanyang Henan 473009) |
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| Abstract: | The so-called cultural marketing,as a new marketing trend is the use of a corporate culture of marketing,marketing concept within the culture of plastic,plastic,cultural marketing image,both in specific markets,mutual integration and the formation of a marketing mode.Enterprises should face up to problems in the marketing culture,ideas,culture and image to take measures in three areas,use of cultural marketing enterprises to economic and social benefits. |
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| Keywords: | Cultural Marketing Marketing Question Marketing Measure |
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