| 南京市观光农业发展现状及潜力调查 |
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| 引用本文： | 胡浩,陈灵肖.南京市观光农业发展现状及潜力调查[J].贵州农业科学,2005,33(6):66-68. |
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| 作者姓名： | 胡浩 陈灵肖 |
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| 作者单位： | 南京农业大学农业经济系,江苏,南京,210095;南京农业大学农业经济系,江苏,南京,210095 |
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| 摘 要： | 通过对观光农业游客的调查,分析了南京市观光农业的发展现状及潜力.调查发现,参加农业观光旅游的游客呈现出年轻化且收入水平不高的主要特征,而影响消费者参与的主要因素是交通等配套设施的不完善及旅游项目的单一化等问题.提出了增加产品的差别化、加强有效宣传力度、突破重点消费群体的政策建议.
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| 关 键 词： | 观光农业 发展潜力 消费者 |
| 文章编号： | 1001-3601（2005）06-0308-0066-03 |
| 收稿时间： | 2005-07-05 |
| 修稿时间： | 2005-08-18 |
Current Situation and Development Potentiality of Tourist Agriculture in Nanjing |
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| HU Hao,CHEN Ling-xiao.Current Situation and Development Potentiality of Tourist Agriculture in Nanjing[J].Guizhou Agricultural Sciences,2005,33(6):66-68. |
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| Authors: | HU Hao CHEN Ling-xiao |
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| Institution: | Department of Agricultural Economic, Nanjing Agricultural University, Nanjing, Jiangsu 210095, China |
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| Abstract: | The current situation and development potentiality of tourist agriculture in Nanjing is analyzed by surveying the tourists. The results show that the tourists are mainly the young with low income and the main factors influencing consumers to participate in tourist agriculture are the traffic imperfection and singularity of tourism project etc. Some suggestions such as increasing diversified products, enhancing the propaganda work and expanding the consume population are put forward in this paper. |
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| Keywords: | tourist agriculture development potentiality consumer |
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