| 需求不确定条件下零售商主导的两级供应链博弈分析 |
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| 引用本文： | 李洋,郭伟祥,王立海.需求不确定条件下零售商主导的两级供应链博弈分析[J].森林工程,2010,26(6):82-84. |
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| 作者姓名： | 李洋 郭伟祥 王立海 |
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| 作者单位： | 东北林业大学,哈尔滨150040 |
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| 基金项目： | 中央高校基本科研业务费专项资金资助 |
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| 摘 要： | 研究市场需求不确定条件下零售商主导的两级供应链博弈均衡问题。应用Stackelberg博弈思想,验证供应链企业通过合作能够实现供应链整体收益最优及各自收益的最优。为了使供应链企业之间的合作保持稳定,供应链上的企业采用有回购契约的合作机制,从而实现链上企业的双赢。
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| 关 键 词： | 不确定需求 博弈论 供应链协调 |
Game Theory Analysis on Retailer-led Two Class Supply Chain under the Condition of Demand Uncertainty |
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| Li Yang,Guo Weixiang,Wang Lihai.Game Theory Analysis on Retailer-led Two Class Supply Chain under the Condition of Demand Uncertainty[J].Forest Engineering,2010,26(6):82-84. |
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| Authors: | Li Yang Guo Weixiang Wang Lihai |
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| Institution: | (Northeast Forestry University,Harbin 150040) |
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| Abstract: | This paper mainly deals with the equilibrium of the retailer-led two class supply chain model under the condition of market demand uncertainty.Based on the Stackelberg game theory,it was verified that,through cooperation,the enterprises of supply chain could achieve optimal benefits both overall and respectively.In order to maintain the stable relation of cooperation,the mechanism of buy-back contract was adopted to realize the win-win state among all the enterprises of the supply chain.. |
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| Keywords: | demand uncertainty game theory supply coordination |
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