| 电子商务环境下休闲型“农家乐”特色项目开发研究 |
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| 引用本文： | 杨振华,陈美,胡玛丽.电子商务环境下休闲型“农家乐”特色项目开发研究[J].安徽农业科学,2012,40(22):11350-11352. |
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| 作者姓名： | 杨振华 陈美 胡玛丽 |
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| 作者单位： | 湖州师范学院商学院,浙江湖州,313000 |
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| 基金项目： | 浙江省大学生科技创新活动计划 |
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| 摘 要： | 在分析"农家乐"项目发展现状的基础上,阐述了休闲型"农家乐"借助电子商务平台开发特色项目的必要性,并从"农"、"家"、"乐"三者有效结合,不断创新,满足游客求新、求异的心理,遵循多元化原则等方面,对休闲型"农家乐"借助电子商务平台开发特色项目的对策进行了探讨,最后介绍了休闲型"农家乐"与电子商务有效融合的项目案例。
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| 关 键 词： | 休闲型“农家乐” 特色项目 电子商务 |
Study on the Characteristic Project Development of Leisure-styled Agritainment Based on E-commerce |
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| Institution: | YANG Zhen-hua et al(Business College,Huzhou Teachers College,Huzhou,Zhejiang 313000) |
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| Abstract: | Based on the present development situation of agritainment project,the necessity of developing leisure-styled agritainment with the aid of e-commerce was discussed.Through the innovative combination of agriculture and entertainment,the tourists’ curiosity was satisfied.And then the measures to develop the characteristic project of leisure-styled agritainment based on e-commerce were explored according to the pluralistic principles,finally a case project which fully embodies the integration of leisure-styled agritainment and e-commerce was introduced. |
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| Keywords: | Leisure-styled agritainment Characteristic projects E-commerce |
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