| 蓝莓产业现状及开发前景 |
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| 引用本文： | 陆岩,王树进.蓝莓产业现状及开发前景[J].农机具之友,2010(5):12-15. |
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| 作者姓名： | 陆岩 王树进 |
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| 作者单位： | 南京农业大学经济管理学院,江苏南京210095 |
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| 摘 要： | 近年来，世界蓝莓产业整体上呈现出快速发展的态势，国际市场对于蓝莓的需求量逐年上升。我国发展蓝莓产业有着自然资源、劳动力资源和市场潜力等诸多方面的优势，但是目前我国蓝莓产业却面临着农民和政府对其重视不足及消费者认知度不足所导致的市场需求没有得到充分挖掘、产品开发缺乏深度等的困境。我国蓝莓产业要走出目前的困境，则需从创新产业发展模式、注重品牌建设与市场开拓、完善产业链以及加大政府扶持力度等方面着手进行产业建设。
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| 关 键 词： | 蓝莓产业 发展现状 发展前景 |
The Statusquo and Developing Foreground of Blueberry Industry |
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| Authors: | LU Yan WANG Shu-jin |
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| Institution: | (College of Economics ＆Management; Nanjing Agriculture University, Nanjing, Jiangsu 210095 ) |
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| Abstract: | In recent years, the world＇s blueberry industry shows a trend of rapid development, demand for blueberries in the international market increases year by year. In China, although there are many advantages to develop Blueberry industry in China, such as natural resources, labor resources and market potential, but the blueberry industry in China is now facing the predicament of demand for the market not being fully explored, product development is not sufficient due to be lack of consumer awareness for peasantry and the government. In order to get the Blueberry industry out of the current predicament, it needs to create new development model for Blueberry industry, focus on brand building and market development, and improve the industrial chain of Blueberry industry and government efforts to support industries such as construction to proceed. |
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| Keywords: | Blueberry Industry Statusquo Developing Foreground |
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