| 浅谈种子销售与服务相关性的实践 |
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| 引用本文： | 焦建伟.浅谈种子销售与服务相关性的实践[J].北京农业,2010(15). |
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| 作者姓名： | 焦建伟 |
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| 作者单位： | 河南省郑州市农业技术推广中心,郑州,450000 |
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| 摘 要： | 随着种子市场的开放,使我国种子永远告别了短缺经济,种子市场已进入了供大于求的买方市场,营销领域的竞争将日趋激烈。面对种子的同质化、营销的战国化、品牌的近似化,一方面多数种子企业生存压力越来越大;另一方面种子用户满意度越来越低。如何突破这个"瓶颈",笔者认为实施服务营销已成为种子企业营销重中之重。
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| 关 键 词： | 种子企业 服务营销 必要性 体系构建 |
Seed Sales and Service of the Relevance of Practice |
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| Jiao Jianwei.Seed Sales and Service of the Relevance of Practice[J].Beijing Agriculture,2010(15). |
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| Authors: | Jiao Jianwei |
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| Institution: | Jiao Jianwei |
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| Abstract: | With the seed market liberalization,so that our country will never bid farewell to the seed,the seed market has entered a buyer's market oversupply,marketing will become increasingly fierce competition.The face of homogenization of seeds and marketing of the Warring States,the brand's approximation,while the majority of seed enterprises to survive under increasing pressure;the other hand,lower and lower seed customer satisfaction.How to break through this bottleneck,I believe that the implementation of serv... |
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| Keywords: | seed enterprises services marketing necessity system |
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