| 医院图书馆导入营销理念及行为策略探析 |
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| 引用本文： | 孙晶,王玲玲,汪默,刘巧梅,贾珊.医院图书馆导入营销理念及行为策略探析[J].农业图书情报学刊,2017,29(11):105-108. |
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| 作者姓名： | 孙晶 王玲玲 汪默 刘巧梅 贾珊 |
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| 作者单位： | 解放军309医院图书馆，北京 100091 |
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| 摘 要： | 通过提出和探讨图书馆导入营销理念及行为策略分析，探讨开展医院图书馆营销必要性，分析医院图书馆营销的特征和策略，从而指出医院图书馆营销是促进现代医院图书馆可持续性发展，开拓医院图书馆发展生存空间，推进医院图书馆服务模式多元化发展的有益尝试。
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| 关 键 词： | 医院图书馆 营销行为 导入 探析 |
| 收稿时间： | 2017-03-20 |
Discussion on the Marketing Concept and Behavior Strategy in Hospital Library |
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| SUN Jing,WANG Lingling,WANG Mo,LIU Qiaomei,JIA Shan.Discussion on the Marketing Concept and Behavior Strategy in Hospital Library[J].Journal of Library and Information Sciences in Agriculture,2017,29(11):105-108. |
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| Authors: | SUN Jing WANG Lingling WANG Mo LIU Qiaomei JIA Shan |
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| Institution: | 309 Hospital, Beijing 100091, China |
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| Abstract: | This paper discussed the introduction of marketing concepts and behavior strategies in library, and studied the necessity ,characteristics and strategies of marketing in hospital library, and pointed out that hospital library marketing would be the beneficial attempt to promote the sustainable development of modern hospital library, open up the space for survival and development and promote the diversified development of library service model in hospital. |
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| Keywords: | hospital library |
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