| 基于需求层次理论的农村居民信息需求探究 |
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| 引用本文： | 杨鹏程.基于需求层次理论的农村居民信息需求探究[J].农业图书情报学刊,2016,28(9):147-150. |
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| 作者姓名： | 杨鹏程 |
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| 作者单位： | 安徽财经大学管理科学与工程学院,安徽 蚌埠 233030 |
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| 摘 要： | 在当前建设社会主义新农村的宏观背景下,农村信息化也迎来了良好的发展机遇。推动农村信息化建设必须切实了解农民的信息需求,加快农村信息服务的发展,使农民切实感受到信息化带来的益处。依据马斯洛需求层次理论,结合安徽省蚌埠市农村的调研的数据,将农村居民的信息需求划分生理信息需求、安全信息需求、社会交往信息需求、受尊重信息需求、自我实现需求五个方面进行分析,并根据信息需求阐述了农村信息服务现状,最后提出建议。
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| 关 键 词： | 需求层次理论 信息需求 信息服务 |
| 收稿时间： | 2016-03-04 |
Analysis of Rural Residents' Information Needs Based on Hierarchy of Needs Theory |
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| YANG Peng-cheng.Analysis of Rural Residents' Information Needs Based on Hierarchy of Needs Theory[J].Journal of Library and Information Sciences in Agriculture,2016,28(9):147-150. |
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| Authors: | YANG Peng-cheng |
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| Institution: | School of Management Science and Engineering, Anhui University of Finance & Economics, Anhui Bengbu 233030, China |
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| Abstract: | Under the macro background of Socialist New Countryside Construction, the rural informatization has also ushered in a good opportunity for development. To promote the construction of rural informatization must effectively understand the information needs of farmers and accelerate the development of rural information service, so that farmers can actually feel the benefits of informatization. Based on Maslow's Hierarchy of Needs Theory, combined with the survey data of rural areas in Bengbu of Anhui, this paper divided the information needs of rural residents into of five aspects, including physiological information needs, safety information needs, social interaction and information needs, respected information needs, self realization needs, and expounded the present situation of rural information service according to the information need, and finally put forward the suggestions. |
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| Keywords: | Hierarchy of Needs Theory |
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